As an email marketer, you have two immediate goals to turn subscribers into customers. First, your email has to land in an inbox – not the spam folder. Second, subscribers have to open your Email. Want better inbox placement without guesswork?
Email remains one of the most preferred communication channels for consumers—studies show that nearly 72% of people choose email over other forms of marketing communication. However, preference alone doesn’t guarantee results. With inboxes more crowded than ever, subscribers will only open your emails and click links when the content feels relevant, valuable, and engaging. To …
What is it that drives your email campaign? What are you trying to achieve through it? You need to answer these vital questions even before you start planning to design an email. A purpose driven email campaign reaches the target audience and gets the desired response. Without a purpose, an email campaign becomes directionless and …
Google announced major Gmail updates in its Google I/O 2018 to help the more than 1.4 billion users to work safer, smarter and more efficiently. The new update is majorly for the web version of Gmail service, brings new functionality, security features and UI improvements. Google is also introducing a new way to manage work …
According to marketers, email has a median ROI of 122% – over 4x higher than other marketing channels like social media, direct mail, and paid search. Also, 89% marketers say that email is their primary channel for lead generation.
No matter even if companies may rely on applications to reach customers and generate business, they need emails and SMSes to be the initial touch point for the customers. Statistics reveal that 89% of marketers accept that email is their most important channel for lead generation. Email marketing gives an estimate of 4,300% ROI. Whether …
Our love for email marketing knows no boundaries. And hence, in the second part of this series we bring you some inspiring emails that show us how to do email marketing in the right way.
Send emails that advertise new content
Invite inactive customers back
So let me tell you all a story today! I had been to a conference in Mumbai early last month. There I met this interesting person who was continuously tweeting about the event. I was curious to know about his background and profession. And thus began my interaction with Dr. Amit Nagpal.