Did your email campaign results plummet steadily over the last few months? Are your customers going dormant? Then it’s time to wake them up! Email marketers lose about 25% of contacts from their list every year. That said, re-engagement campaigns are a given necessity.
Ever wondered why Nokia still has a huge loyal fan following in spite of it being a Finland based company? Why is Nestle reining the markets in India? They adapted. To what? The local trends, tastes, choices and gave people what they wanted to see, hear and read. Global brands have local offices, with local …
If you’re like a lot of small businesses, email marketing will play an important role in your promotion plan for arranging different kinds of ‘SALES’. With email marketing, you can create a series of timely messages to announce your sale, remind people about important dates and occasions, and thank people for shopping, along with additional …
You can have a high qualified and targeted email marketing campaign, but if you do not have the right number of people to send it to, you will never continue to gain the results you were getting before. Successful email marketing generally starts with having the right database of your customers. Given here are the …
Guest post: Gain qualified leads through Email Marketing Read More »
In the world of digital marketing emails are a powerhouse and a lynchpin. They accelerate the rate of conversion and generate higher sales. There are many benefits of email that can lead a marketer to maximize returns from digital marketing.
Throughout the last few posts, we have learnt about how creatively, emails can be crafted to entice the reader. Emails are highly personal form of communications and they need to maintain that personal touch through design and prose. Many brands out there are doing a great job at communicating their intended message in the most …
Email campaigns for retailers are specifically about 3 things – increase sales, fuel engagement and strengthen the brand value. Retail is by far the most competitive sector to do business as competitors are a plenty and they don’t run out of ideas. Creativity coupled with passion is what creates a winning situation for retailers while …
While the act of sending an email is fairly simple, there are some complicated rules that govern email marketing. Depending on where your subscribers are, there are certain rules you have to follow, particularly when it comes to opt in requirements.
We as marketers are in a mad rush to expand our email list. Quantity of the email list seems to be the only focus, while quality takes a backseat. You have a huge list of subscribers whose mailbox is full with your emails but, they never bother to open these mailers. Open rate is an …
When new contacts sign up for your email list, it’s important to welcome them to the family. By sending a welcome email, you start a relationship that can have long-term benefits. Seventy-four percent of subscribers expect a welcome email. You don’t want to let them down, do you?