Your subscribers decide within seconds whether they want to read your Email or ignore it. And one of the first things they notice is the design. In fact, studies show that nearly 94% of the first impression of an email comes from its visual design. A cluttered or confusing layout can quickly push readers away, …
The average person receives dozens of Emails every day, and yours is just one among them. If it doesn’t grab attention immediately, it may sit unread in the inbox — or worse, end up in the trash. So how do you make your Emails stand out? The answer lies in persuasive Email copywriting. When your …
One of the most common questions businesses ask is: What types of Emails should we send? Email marketing is known for delivering one of the highest returns in digital marketing. But success doesn’t come from sending random campaigns — it comes from sending the right mix of emails that provide value to subscribers and drive …
Email Marketing Campaigns That Boost Your Business Read More »
As with any other marketing tactic, you can always optimize your email campaigns for better ROI. After all, once you know how to plan your email campaigns, create nice emails, and track your campaign’s performance, you’re through with the basics. What you need to now do is try some of the more advanced email marketing …
3 Advanced Email Marketing Tactics For Your Next Campaign Read More »
Whether you’re running a short sales cycle like an online store or a longer B2B buying journey, most purchases don’t happen through a single channel. Customers move across platforms before they decide—and your marketing needs to follow them. For instance, a customer might discover your brand on Instagram, join your email list, and finally make …
Retail eCommerce sales in India are expected to hit the $32.70 billion mark this year. With the right preparation, Indian retailers can tap into this fast-growing, digital-savvy audience and significantly boost online sales. However, to reach and convert this online buying-friendly demographic, retailers must choose the right digital marketing channels — email marketing, for instance …
How E-Commerce Stores Can Get Direct Sales With Emails Read More »
Email marketing is the highest ROI-generating marketing channel. It’s a well-established stat that for every $1 spent on email, the average return expected is $44+. But to get such returns from email marketing, you need to be strategic about your email campaigns. For example, if you want to get more business around Christmas, you can’t …
How To Create An Email Marketing Calendar For 2019 Read More »
Repurposing content (or using or sharing the same content over different channels) doesn’t just save time and effort for content and marketing teams but also helps leverage the same content multiple times. But according to Curata, only “29 percent of leading marketers systematically reuse and repurpose content.” Which means most of the companies fail to …
A Step By Step Guide To Re-purpose Your Content For Email Marketing Read More »
The major goal of a business website — whether it’s a B2B, B2C, or an eCommerce company — is to get conversions or sales. And when it comes to assisting conversions, the email marketing channel is one of the most effective channels. Many companies use the email marketing channel to improve their conversions. For example, …
3 Email Marketing Micro-conversions You Must Optimize Read More »