Lisa Furgison

Great Email Marketing Resources to Bookmark

Email marketing can do more than just drive clicks—it can build brand awareness, strengthen customer relationships, and directly impact your revenue. But crafting emails that truly perform takes strategy, practice, and the right guidance. Whether you’re just starting out or you’ve been running campaigns for years, there’s always something new to learn. The challenge isn’t …

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Email Habits That Are Alienating Your Customers

Email remains one of the most cost-effective and powerful ways to reach your customers. But even the best marketing channel can fail if it’s handled poorly. Small mistakes, inconsistent practices, or careless execution can quietly damage your campaigns. If your Emails are landing in spam, getting low opens, weak click-through rates, or rising unsubscribes, the …

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The 5 Components of a Can’t-Resist Promotional Email

Planning to send a hot deal to your customers? Before you hit “Send,” pause for a second. Promotional Emails don’t fail because the offer is weak — they fail because the structure is. In crowded inboxes, even the best discount can be ignored if the email isn’t built to drive action. A high-performing promotional Email …

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Email personalization examples you can’t help but love

Personalizing promotional emails is no longer a “nice-to-have”—it’s expected. Today’s customers want emails that feel relevant, thoughtful, and human. Simple gestures like addressing subscribers correctly, understanding their preferences, and sending timely messages go a long way in building trust and influencing buying decisions. But great personalization goes beyond just using a first name. The most …

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Improve Your Promotional Emails To Land A Sale

Improve Your Promotional Emails to Convert More Customers

Email marketing remains one of the most powerful channels for driving sales, giving businesses direct access to customers in their inbox. With billions of active Email users worldwide, Email continues to offer unmatched reach and opportunity. However, simply sending a product image with a checkout link is no longer enough to convince customers to buy. …

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