From iPads to smartphones, the consumer experience has gone digital. Businesses that want to reach these consumers must follow suit, and market to customers through a variety of devices and platforms. To do so successfully, many businesses have adopted a cross channel marketing strategy. Curious about this strategy? We’ll explain what cross channel marketing is, …
In a survey by Chadwick Martin Bailey, 47% of respondents said they decide whether to open an email based on the subject line alone. That’s a lot of pressure for just a few words, but subject lines that use some combination of personal, relevant, funny, timely and provocative can significantly increase your email open rates, …
How successful are your email campaigns? To track your success, you need to pay special attention to your response rates. Many email service providers offer some kind of tracking service that provides this information for you, but if you’re looking for a more detailed and thorough report, you should use an email service provider that …
Unlike promotional text messages, which are advertisements attempting to sell a product or service, transactional text messages are notifications, reminders, alerts or receipts sent to customers whose behavior triggered them. In most cases, the customer’s behavior triggers an immediate response: making a purchase triggers a text message receipt, or changing a password triggers a text …
Are your emails mobile-friendly? Do they look good when opened on a smartphone or tablet? Because sending mobile-friendly emails is a hot topic right now. Why? Research shows nearly 68 percent of all emails are opened on a mobile device, and 52 percent of those are on smartphones; which is why you should not ignore …
Most marketers know that text messaging is the most widely and frequently used feature on a smart phone, with 97% of adults using it, according to the Pew Research Center. But not all businesses are taking full advantage of the innovative ways that text message marketing, also known as SMS marketing, can be used to …
In its survey on the reasons people unsubscribe from permission emails, HubSpot found Email Frequency topped the list. So how do businesses determine the perfect balance of promoting their brand without annoying customers? It starts with understanding what customers want. From baseline preferences to customization In a Return Path study analyzing the correlation between email …
How many emails is too many? Email frequency decoded Read More »
Many of your customers could be opening your email through Microsoft Outlook. Research shows more than half of the business email accounts – around 500 million – are registered to Microsoft Outlook. In recent years, however, the interest in Outlook has declined. That’s why the company rolled out some new features, hoping to bring customers …
Google made some changes to its email program, Gmail, which some small businesses are still trying to navigate. The company implemented a new way to sort emails, called tabs. Emails are now filtered into one of the following five categories.
Seasonal profits are only as good as the marketing businesses do to promote their products and services, and with an average 4,300% return on investment, email is still king. Here are four email campaigns to help boost summer sales.