Are you looking for an easier way to manage email marketing? Consider using automation. Companies using marketing automation see 53% higher conversion rates and annual revenue growth of 3.1% higher than non-users, according to a report from Aberdeen Group.
As an email marketer, you have two immediate goals to turn subscribers into customers. First, your email has to land in an inbox – not the spam folder. Second, subscribers have to open your Email. Want better inbox placement without guesswork?
Email remains one of the most preferred communication channels for consumers—studies show that nearly 72% of people choose email over other forms of marketing communication. However, preference alone doesn’t guarantee results. With inboxes more crowded than ever, subscribers will only open your emails and click links when the content feels relevant, valuable, and engaging. To …
Do you 🙂 when you see an emoji in an email? The use of emojis, icons and symbols has become a hot topic in email marketing. Some brands are all for emojis, while others see them as unprofessional.
The safety of email is a hot topic right now. Recent headlines have shown how cyber criminals can hack email or send scams to unknowing victims. Because of these growing problems, there’s more focus on the safety and validity of emails.
Are you personalizing your emails? Statistics show personalized emails deliver six times higher transaction rates, according to Experian. And, yet, many businesses are hesitant to implement personalization strategies that go beyond adding a first name to the subject line. Today’s customers expect tailored content that’s unique to their interests. Customers are setting the bar high, …
How an Airline Used Personalization to Boost Engagement Read More »
Ready to ring in the New Year? This year promises to be a strong one for email marketing. Recent research shows the return on investment for email is high. For every $1 spent, businesses make $40 in return.
Cart abandonment emails can help you bring customers back and secure a sale. According to a SaleCycle marketing report, 74 percent of customers abandon their online shopping carts. By sending a reminder, customers are more likely to return to your site to finish their purchase. That’s just one of the benefits. To help businesses understand these …
From iPads to smartphones, the consumer experience has gone digital. Businesses that want to reach these consumers must follow suit, and market to customers through a variety of devices and platforms. To do so successfully, many businesses have adopted a cross channel marketing strategy. Curious about this strategy? We’ll explain what cross channel marketing is, …
In a survey by Chadwick Martin Bailey, 47% of respondents said they decide whether to open an email based on the subject line alone. That’s a lot of pressure for just a few words, but subject lines that use some combination of personal, relevant, funny, timely and provocative can significantly increase your email open rates, …