You’ve cultivated your email list, prepared the content and you’re ready to hit the ‘send’ button for your email campaign. You anticipate it will land in your customer’s inbox, but how can you make sure it won’t end up in their spam folder?
Email remains the best digital channel for return on investment. In a survey conducted by eConsultancy, email marketing tops the list for best return on investment followed by organic search (SEO) and content marketing.
Images make an email come to life, but finding pictures can be tricky. Using images from a Google search can lead to trouble. If you use images that aren’t yours or don’t give credit to the photographer, you could find yourself in legal trouble. Copyright laws are strict, so it’s always best to use images …
7 Sites to Find Images for Your Next Email Campaign Read More »
We all make mistakes, but when a mistake happens in an email, what should you do? You don’t want to lose customers over a marketing error. Here’s what you need to know to recover from email marketing mistakes.
Planning to send a hot deal to your customers? As you create your promotional email, make sure it has these five components that urge customers to act.
Does your business run on customer appointments? If so, email marketing can help you fill your calendar. Dentists, massage therapists, plumbers, cleaning companies – whatever the service, email marketing can boost your appointments.
Marketing your business is an ongoing effort. It takes time to create emails, and keep your social sites up to date. There are tools that can help you with your marketing to-do list, but with thousands of tools and apps out there, how do you know which ones are worth it? Not to worry, we …
5 Tools to Boost Your Email and Social Marketing Efforts Read More »
Every small business owner wants marketing solutions that are convenient and effective. You need tools that attract customers and keep sales rolling in, but you can’t spend 24/7 working on marketing campaigns. After all, you have a business to run. That’s why you need automated marketing options.
As you turn the page on your calendar, it’s a good time to revisit your email marketing strategy. You want to send engaging emails that increase brand awareness, drive website traffic, educate your audience about your product and – most of all – encourage your target market to make a purchase from your business.
As marketers and small business owners, we all need a little inspiration from time to time – especially when it comes to email marketing. Juvlon recently hosted a webinar to help get your creative juices flowing. The webinar, “Six Email Campaigns Marketers Will Love” with email marketing specialist Lisa Furgison, highlights examples that you can …