Ever wondered why Nokia still has a huge loyal fan following in spite of it being a Finland based company? Why is Nestle reining the markets in India? They adapted. To what? The local trends, tastes, choices and gave people what they wanted to see, hear and read. Global brands have local offices, with local …
98% of customers respond to text messages making it the most viral medium of direct promotion. 8.6 Trillion text messages are sent every year on average. SMS Marketing is effective because it’s short, crisp and above all, it sticks. You may ask, what would be the right time to start an SMS Marketing Campaign? I …
Whether you are a Fortune 500 company or a startup or a cozy café that people love, if you have an digital presence, a website or an app, then you are already sending out more transactional emails than the bulk promotional ones.
Emails are hard to rule out of your communication matrix no matter how many new media you add onto it. They are personal, and they stick. Emails are at least three times more likely to prompt a purchase, and the average order value is 17 percent higher. This brings us to easily conclude that email …
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SMS Marketing is a highly ignored goldmine of one-to-one communications, especially in retail. Emails have always been regarded as the most personal channel of pitching to your consumers, but the fact that text messages have a 98% open rate, as against that of email which stands at a 20% open rate, is quite a staggering …
Brands and marketers love events to promote themselves, their products and services. And why wouldn’t they? Events let you seek new customers, interact with them, understand their needs and feedback to improve your offerings further. Events and shows give brands a real time feel of the market and their target customers.
Customer service is vital from the point of view of keeping your customers updated about your products and services, providing assistance when they hit roadblocks or even helping them set up events and seeing through it till the end. So where does SMS come into picture here?
Throughout the last few posts, we have learnt about how creatively, emails can be crafted to entice the reader. Emails are highly personal form of communications and they need to maintain that personal touch through design and prose. Many brands out there are doing a great job at communicating their intended message in the most …
Email campaigns for retailers are specifically about 3 things – increase sales, fuel engagement and strengthen the brand value. Retail is by far the most competitive sector to do business as competitors are a plenty and they don’t run out of ideas. Creativity coupled with passion is what creates a winning situation for retailers while …
Promotion through SMS has emerged to be an important aspect of marketing. Although most effective than any other form of marketing, this channel still hasn’t been explored to the fullest. Being accessible at a single touch, SMS marketing has proved to be the sharpest form of communication media, even in customer service.