In any marketing communication whether it is a logo, website, business card or other promotional material, the first thing everyone notices is colors and fonts. It is a challenge for every email marketer to create email designs which can communicate brand personality in a strong way.
Interactivity is taking emails to a whole new level. Why do we need interactive emails? According to the research by US consumer device report, customers decide whether your emails are attention-worthy or not in just 0 to 3 seconds. This is a very short period of time to attract a customer and engage them in …
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Email marketing is considered as one of the most effective strategies in any marketing plan. It not only has the power to connect you with your audience and increase your ROI but also can boost your website traffic and search rankings. Confused? Well, you read it right! So how to use email marketing to boost …
Ever received an email with a no-reply email address? We all do. So how does it feel to receive an email from this address to which you cannot reply? Well, these email addresses look very unwelcoming. Hence chances are that they are mostly unsubscribed or sent to trash without opening them. Sending an email from …
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Google announced major Gmail updates in its Google I/O 2018 to help the more than 1.4 billion users to work safer, smarter and more efficiently. The new update is majorly for the web version of Gmail service, brings new functionality, security features and UI improvements. Google is also introducing a new way to manage work …
The very first email was sent by Ray Tomlinson way back in 1971 to himself to test its functionality. Since then, it has been a marketer’s favorite marketing channel. According to a market survey, the average return for email marketing was 44$ for every 1$ spent, which proves that it is worth your time. Email …
According to marketers, email has a median ROI of 122% – over 4x higher than other marketing channels like social media, direct mail, and paid search. Also, 89% marketers say that email is their primary channel for lead generation.
The first rule of any business is to retain customers and build a loyal relationship with them and thereby avoid customer acquisition costs. Customer retention is an art in which few businesses are successful. Sending only those emails to customers which they read and take the desired action is very difficult.
The year of 2018 is an eventful time for innovation in Marketing. All across the globe, brands – small and large, are experimenting on different marketing strategies to win over their customers. With a lot of competition, especially among small businesses looking to expand through marketing, Email has been the front-runner!
The year 2017 has been a year with a lot of progress for many of Juvlon’s happy customers. We are thrilled to see how many small businesses have climbed the ladder of growth steadily through Email and SMS marketing.