Email has come a long way since its first test message in 1971—and it’s still one of the most powerful marketing channels today. With consistently high returns on investment, Email continues to outperform many other digital channels, proving its value year after year. What makes Email truly powerful is its ability to reach customers in …
Customer retention is the foundation of sustainable business growth. Building loyal relationships not only increases lifetime value but also helps you avoid the rising costs of acquiring new customers. However, retaining customers isn’t easy—sending Emails that customers actually open, read, and act on takes strategy and consistency. If customers lose interest in your brand, winning …
Types Of Emails That You Should Send For Customer Retention Read More »
Ever received an email with a no-reply email address? We all do. So how does it feel to receive an email from this address to which you cannot reply? Well, these email addresses look very unwelcoming. Hence chances are that they are mostly unsubscribed or sent to trash without opening them. Sending an email from …
Why You Should Not Send Emails From A “No-Reply” Email Address Read More »
In any marketing communication whether it is a logo, website, business card or other promotional material, the first thing everyone notices is colors and fonts. It is a challenge for every email marketer to create email designs which can communicate brand personality in a strong way.
Email marketing is often seen as a direct channel for engagement and conversions—but its impact goes beyond clicks and sales. When used strategically, Email marketing can also support your SEO efforts by driving meaningful user behavior. While search engines don’t crawl Emails and Email campaigns don’t directly influence rankings, they do influence people. Emails encourage …
Email interactivity is transforming how brands capture attention and drive engagement. With inboxes more crowded than ever, subscribers decide whether an email is worth their time in just 0 to 3 seconds. That brief window makes it critical to grab attention instantly. Interactive email elements—such as buttons, sliders, polls, and animations—help emails stand out, encourage …
How To Use Interactivity In Emails To Boost Engagement Read More »
Google announced major Gmail updates in its Google I/O 2018 to help the more than 1.4 billion users to work safer, smarter and more efficiently. The new update is majorly for the web version of Gmail service, brings new functionality, security features and UI improvements. Google is also introducing a new way to manage work …
According to marketers, email has a median ROI of 122% – over 4x higher than other marketing channels like social media, direct mail, and paid search. Also, 89% marketers say that email is their primary channel for lead generation.
The year of 2018 is an eventful time for innovation in Marketing. All across the globe, brands – small and large, are experimenting on different marketing strategies to win over their customers. With a lot of competition, especially among small businesses looking to expand through marketing, Email has been the front-runner!
The year 2017 has been a year with a lot of progress for many of Juvlon’s happy customers. We are thrilled to see how many small businesses have climbed the ladder of growth steadily through Email and SMS marketing.