Email automation is all about informing people at the right moment, when they are ready to act. Email automation helps you to create more relevant content, which does pay off! There has been a lot of performance data to support the importance of marketing automation softwares. With benefits like proper email list segmentation almost doubling …
Our love for email marketing knows no boundaries. And hence, in the second part of this series we bring you some inspiring emails that show us how to do email marketing in the right way.
Organisations mistakenly believe that mobile marketing requires heavy investment in apps and does not allow for personalised, targeted communication and lacks strong analysis to support ROI. The reality is that access to mobile communications is far easier than perceived and gaining access to mobile consumers (smartphone and non-smartphone) can be as simple as sending a …
Like the human body, an effective email relies on a series of high-functioning components to thrive. Any weakness in the system takes a toll on the entire body. It’s the same with your emails. If the subject line is weak or the links are broken, your email can flat line.
With the scale of marketing and communication activities that we carry out, we have an abundance of data at our fingertips which can be harnessed to make emails more personalized, tailored and appealing.
You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate. A high …
With many potential customers opening emails on mobile, it’s essential that marketers optimize their sends for tablets and smartphones in addition to desktop computers. Luckily, Google has made that easier with their announcement that Gmail has begun to support emails created with responsive design starting in late September. Email designers, it’s time to rejoice. Gmail is …
So you went out and bought that shiny new marketing toy — marketing automation technology — sold on the allure of how it can solve all of your marketing and sales woes. You read our posts on how to plan your email marketing automation campaigns. And then it was time to use it. figuring out …
In case you haven’t heard, communication has gone mobile. 91% of adults have their mobile phone within arm’s reach 24/7 and when they get a text message they open it around 95% of the time. Businesses hosting an event can leverage these facts to increase attendance and improve engagement during the event by implementing SMS …
Emails are still here, aren’t they. And they are not going anywhere. Although a lot of companies are increasingly substituting them with chat for internal communication, emails still remain the most popular form of communication outside of the company, mainly for marketing.So popular, we send over 122.5 billion emails every hour!