The most widely adopted Internet social network isn’t Facebook, Twitter, or LinkedIn: It’s email. More than 85 per cent of adults who are online have an email account while 62 per cent have a social networking account. And those email users are far more engaged than even Facebook users: Only one Facebook status update is …
[Infographics] 5 Steps to Build Amazing Email Lists from the Ground Up Read More »
Most of the companies have understood the importance of email marketing and they are using different email marketing strategies to stay in the field. Segmentation and Open sending are two of the most employed strategies in email campaigns. Open sending involves sending the marketing emails to everyone in the email database. This is one of …
Interesting email marketing stats every marketer should be aware of.
Gathering email addresses for your digital marketing program from a scratch can be a daunting process. But never buy email lists. Buying email lists and sending email blasts will not get you the right traffic, not a great reputation. I covered this in this post: Four Reasons Why Your Email Marketing Will Fail Without Permission. …
Unlike in the West, where they have anti-spam law like the CAN-SPAM Act, which lays down strict rules for sending commercial email, India does not have a specific law that makes seeking permission before sending email mandatory. Many organizations hawk email lists, and sell databases for a very low sum. For a company that …
Four Reasons Why Your Email Marketing Will Fail Without Permission Read More »
For a successful email campaign, the mandatory requirements are a good database, a good creative and great landing pages. The scope of this article covers sourcing good databases and some must-do campaign directives before sending to these databases. Sourcing a good database Ideally you’d spend time building your own list. But if you’re just starting …
This is a small list of list brokers in India that I know-of in India. Neither I nor Niche Software Solutions can vouch for their lists or their sources. Neither I nor Niche Software Solutions has any affiliation or derive any benefit from specifying these companies.
Fact: Your email database deteriorates by 25% every year. This could be due to unsubscriptions, bounces, dead addresses and other reasons. Result: Email list growth needs to be a regular and consistent activity. Every business wants a list or wants to grow their lists. But the question is what are you willing to give to …
High season or not, I’m pretty sure you’d like more business to come your way. I’d like to show you 3 ways you can get more business through email marketing.
Every time you send a mailer through Juvlon, it is first sent to the test list by default. Some of our customers have told us that they need to deal with different sets of test emails. They have different departments in their company and have different approvers for each type of campaign. This applies even …