Standard email marketing campaigns are an inward looking marketing activity. The communication is company centered – a scheduled newsletter, a compilation of blog posts, a special seasonal promotion campaign etc. Triggered emails on the other hand are outward looking and audience centered – they are initiated at the point of customer’s interaction. For example Triggered …
It’s not easy to get your email noticed considering the amount of emails that land in an inbox in a given day. The average person gets 81 emails a day, according to market research conducted by The Radicati Group. To stand out in the crowd, we’ve created a 5-step list to help you create killer …
Nearly 70% of your subscribers will delete your email if it does not show properly on their mobile device. This is according to a survey (by Blue Hornet) gathering feedback from over 10,000 subscribers. And considering that mobile opens have overtaken desktop opens (Litmus – Jan 2014), you need to take email design for mobiles …
Gmail recently announced ‘A new, more visual way to view your Promotions tab’. A new grid view banks on images and help readers decide which promotional email messages to look at and which to ignore. Gmail has presently kept this as a trial and whether it makes it to main stream completely depends on its …
For a successful email campaign, the mandatory requirements are a good database, a good creative and great landing pages. The scope of this article covers sourcing good databases and some must-do campaign directives before sending to these databases. Sourcing a good database Ideally you’d spend time building your own list. But if you’re just starting …
Fact: Your email database deteriorates by 25% every year. This could be due to unsubscriptions, bounces, dead addresses and other reasons. Result: Email list growth needs to be a regular and consistent activity. Every business wants a list or wants to grow their lists. But the question is what are you willing to give to …
Gone are the days when sending bulk mail was considered a great marketing solution. If you are still sending bulk mails, you are, in fact, putting your product and reputation at stake. Why? Email Service Providers (ESPs) frown on sending unsolicited messages to the readers. They want to ensure that their clients,i.e email readers, receive …
Email Engagement- 10 Ways to Engage Your Audience Read More »
You love tweeting, you have a good fan following on your Facebook page, wouldn’t it be great to have social media integrated with Email too?! Well, we at Juvlon think you don’t need to make an either or choice! You can easily integrate social media with an email. Here are a few ways to integrate …
So, you have designed a great email marketing campaign. If you are now thinking of a good Subject Line to get your readers to open it, here are a few things you should keep in mind: What makes it work for you? – Look at the email like a reader would. Do you find …
SPF in is an “Authentication Mechanism”. It’s like an ID card that your email carries and shows the the bouncer at the ISP’s door Have you seen emails go out in the sun and get totally tanned? Well, they should have used a sunscreen with a Sun Protection Factor of 30. Whaaaa? Ok. I am …