There has been a lot happening currently..the ongoing pandemic crisis, getting used to working remotely and businesses being impacted. In just a few weeks, we have seen the world coming to a complete standstill. But in this time of social isolation, it is important to stay connected to your customers and employees while working remotely. …
Many small business and startups worry about the branding of their company. They often get confused as many marketing channels are available at their fingertips. You cannot ignore the importance of email marketing that still ranks among top numbers. Hence, a good email marketing strategy is must for any business. With 33% less cost than …
As an email marketer, you have two immediate goals to turn subscribers into customers. First, your email should be delivered properly. Second, subscribers have to open your email. No matter how useful email marketing is for your digital outreach, it still doesn’t warrant unwanted emails. Unwanted Emails are likely to get opted out, reported as …
Newsletters have evolved to be more than just a tool of continuous engagement, remembrance, and recall. Just having a ‘Subscribe’ link on your homepage is not going to cut it. For a well-established brand, having a steady influx of communication is a welcome thing for the customers. But that is not always true in case …
Newsletters have evolved to be more than just a tool of continuous engagement, remembrance, and recall. Just having a ‘Subscribe’ link on your homepage is not going to cut it. For a well-established brand, having a steady influx of communication is a welcome thing for the customers. But that is not always true in case …
Content plays a vital role in customer engagement You’ve been sending emails to your customers and waited for them to participate and engage. Much to your dismay, the response has been cold. You’ve done everything to make your emails interesting but, something is missing in them. Here’s how customers will feel the need to respond …
Emails have always topped the marketing list as they are easy to send and cost-effective. We all receive hundreds of emails every day and so it becomes important that your email stands out and grabs the attention of the customer in his crowded inbox.
Marketing develops a connection with the audiences, inspires them to engage with the brand, which leads to a purchase. Thus, marketing is all about connecting, engaging and converting. In this entire process, you cannot lose touch with customers, especially in a highly competitive market environment. Emails, particularly transactional emails play a crucial role in this …
Today, businesses are driven by relationships and the most important one is that with your customers. Once you develop a connection with them it is the initiation of a relationship that you need to nurture on a regular basis. Email marketing is a fantastic tool, which can do both- develop a relationship and nurture it. …
With each passing year, the importance and relevance of email marketing has increased. In fact, it’s the most effective way to communicate with your clients as they prefer to receive communication from brands through emails. Approximately 2.8 billion people worldwide use email as a digital communications tool and email marketing typically has an ROI potential of 4400 percent. When used …