The biggest challenge in the marketing industry is having an energetic and engaged audience. You have to attract an audience that will engage and to achieve this goal you need to know your audience well. Knowing your audience is important to marketing as knowing thyself is imperative to get wiser. A wise marketer will always …
Email marketing is one of the most dynamic fields, where new methodologies or strategies are being implemented every day. But one factor remains constant- building and maintaining customer relationships. One of the most important factors on which the success of your email campaign depends is your email click-through rate. Through this parameter, you know whether …
Strategic Ways To Improve Your Email Marketing Click-Through Rates Read More »
It’s no surprise that most digital marketers are turning to personalization to up their email games. Although tactics like including a name in the subject line may increase opens, it’s not enough to stand out among your competitors, especially when so many brands are already practicing it. You must truly personalize emails with unique and …
Use Progressive Profiling To Send Engaging Emails Read More »
Most marketers promote their business through both social media and email. According to a MarketingSherpa survey, 75% of social media users said that email is the best way for brands to communicate with them. Also, social media helps you grow your brand awareness. But, Social media engagement (likes & follows) never helps you to increase …
How To Turn Your Social Media Followers Into Email Subscribers Read More »
Many small business and startups worry about the branding of their company. They often get confused as many marketing channels are available at their fingertips. You cannot ignore the importance of email marketing that still ranks among top numbers. Hence, a good email marketing strategy is must for any business. With 33% less cost than …
Newsletters have evolved to be more than just a tool of continuous engagement, remembrance, and recall. Just having a ‘Subscribe’ link on your homepage is not going to cut it. For a well-established brand, having a steady influx of communication is a welcome thing for the customers. But that is not always true in case …
Creating winning content for emails on mobiles is not just about crafting exceptional content fit for your specific reader but about ensuring that the content is customized for the shrinking screens of the 4.7-inch handhelds and not the 9-inch laptops or even larger desktops. Not to mention creating something good for the shrinking attention spans.
Every small business wants to grow and maintain its contact list, but what do you do about contacts that don’t seem interested in your emails anymore? When contacts go from clicking through your emails to ignoring them, it’s time to wake up these dormant contacts through re-engagement emails. A re-engagement email campaign is designed to …
4 Emails You Can Use to Re-Engagement Inactive Contacts Read More »
Content plays a vital role in customer engagement You’ve been sending emails to your customers and waited for them to participate and engage. Much to your dismay, the response has been cold. You’ve done everything to make your emails interesting but, something is missing in them. Here’s how customers will feel the need to respond …
Marketing develops a connection with the audiences, inspires them to engage with the brand, which leads to a purchase. Thus, marketing is all about connecting, engaging and converting. In this entire process, you cannot lose touch with customers, especially in a highly competitive market environment. Emails, particularly transactional emails play a crucial role in this …