It takes a savvy digital marketer to navigate the changes that have occurred in email marketing in recent years. While some critics claim that email is dead, statistics show a much different picture.
Summer calls for fresh ideas, fresh products, fresh drinks and fresh sales! Apart from the chillers, breezy dresses, pastel colours and water parks, summers pack a whole lot of punch in terms of shopping. The Summer Sales. From the Amazon’s Great Indian Sale to Flipkart’s Big 10 Sale. Summers these days are all about looking …
The days of ‘spray and pray’ marketing have gone. Marketers now accept the fact that targeted email marketing campaigns give enormous returns. A study conducted by Econsultancy/Adestra Email Marketing Industry Census in 2017, reveals that 73% of companies, rate email marketing as ‘excellent’ in terms of return on investment even if the budget allocated to …
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There is a fierce competition for attention in your subscribers’ inbox. Now is the perfect time to make your emails effectively deliver more value for your business and brand. Segmentation is a seemingly simple but extremely powerful mechanism. Email marketing segmentation might seem like an entry-level strategy for veteran email marketers but you’d be surprised …
The word ‘non-profit organizations’ or NGO says it all. They exist for a purpose that goes beyond profits and make a considerable difference in someone’s life. They depend on financial and other kind of support from people who believe in their cause. To reach more people, raise extra funds, hunt for volunteers and board members, …
Email marketing strategy is undoubtedly one of the areas in which you should constantly strive to improve and learn new skills.Businesses can get stuck in an email rut, sending emails with the same look and message over and over. However, this is your year. It’s time to enhance your email marketing strategies.
We love email marketing. It seems like every day someone creates an email that inspires all of us to up our marketing game. So here are 12 of our favorite emails from brands in 2016 (in no particular order), along with the smart strategies that make them so effective.
For businesses working in the finance world, email marketing has become a go-to marketing tool. With the right strategies in place, the financial sector can use email to attract and maintain a solid customer base.
While we are talking about millennials, you are looking at a global cohort of consumers possessing an annual power of more than $200 billion by 2017. If you are under the misconception that emails are too old fashioned for the teenage and young adults, and social media is their most preferred means of brand interaction, …
Email is one of the cheapest and most effective ways to reach your customers, but some marketing mistakes or lackluster efforts are enough to derail a campaign. To stay out of the spam box, increase your opens, boost your click-throughs and limit your unsubscribes, correct any of these bad email habits immediately.