Email Strategy

A Step By Step Guide To Re-purpose Your Content For Email Marketing

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Repurposing content (or using or sharing the same content over different channels) doesn’t just save time and effort for content and marketing teams but also helps leverage the same content multiple times. But according to Curata, only “29 percent of leading marketers systematically reuse and repurpose content.” Which means most of the companies fail to …

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It’s Time You Assess Your Email Marketing Strategy

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The days of ‘spray and pray’ marketing have gone. Marketers now accept the fact that targeted email marketing campaigns give enormous returns. A study conducted by Econsultancy/Adestra Email Marketing Industry Census in 2017, reveals that 73% of companies, rate email marketing as ‘excellent’ in terms of return on investment even if the budget allocated to …

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Enhance Your Email Marketing Strategies

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Email marketing strategy is undoubtedly one of the areas in which you should constantly strive to improve and learn new skills.Businesses can get stuck in an email rut, sending emails with the same look and message over and over. However, this is your year. It’s time to enhance your email marketing strategies.

Emails We Loved In 2016 – Part I

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We love email marketing. It seems like every day someone creates an email that inspires all of us to up our marketing game. So here are 12 of our favorite emails from brands in 2016 (in no particular order), along with the smart strategies that make them so effective.

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