Email Strategy

7 Holiday Email Marketing Mistakes you Must Avoid

We know the holiday season has begun when the warm woolens make an appearance! It’s time for cups of coffee, fun-filled holidays, and yes, an active time for marketers. This is the season when marketers hope to reap rich rewards through their holiday email marketing campaigns. After all, the holiday season brings in lots of …

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3 Least Used But Best Ways To Measure Email Marketing Success

I was at a workshop with a group of writer friends last week. Most of them had many books published and were discussing how best to use their websites and digital medium to keep in touch with their readers and fans. This is what one of them said, “Readers either don’t remember your website, or …

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