Marketing is a collaborative effort and all marketing tools should be used cohesively. 68% companies have integrated their mobile marketing strategy with their entire marketing strategy. When your vision is clearly defined it’s easy to chalk out the marketing campaign to define which tool or medium needs to be used. Today, mobile is the primary …
The future of digital marketing is in successfully integrating all platforms and circumscribing customers at all touch-points. SMS undoubtedly is the most popular touch-point for online businesses wherein a quick response is ensured. It’s also the cheapest and convenient way to reach customers.
Customers have evolved and so should promotion strategies. Gone are the days when marketing was only restricted to ads and one to one client acquisition strategies. With technology seeping so rapidly into our lives, brands need to stay a step ahead to acquire customers before their competition does.
Integrated marketing communications is not a new concept, albeit the media and the processes have evolved over time. Long story short, IMC or integrated marketing communication is nothing but incorporating more than one channel of communication to engage, promote and build relationships with your customers.
When it comes to marketing, complementary channels are almost always going to increase your results, because where one mode of communication falls short, the other picks up the slack. With the integration of Email and SMS marketing, the results can be spelled out in these four striking benefits for your marketing campaigns.
Use text messaging to collect email addresses
Every small business owner wants marketing solutions that are convenient and effective. You need tools that attract customers and keep sales rolling in, but you can’t spend 24/7 working on marketing campaigns. After all, you have a business to run. That’s why you need automated marketing options.
Technological innovations have greatly enhanced the efficiency and efficacy of marketing efforts, by enabling marketers to reach more and more customers with a single click of the computer. While marketers have been using email marketing campaigns for quite some time now, an integrated effort involving both SMS and Email marketing campaigns is yet to be …