Should Your Email Have Emojis?
Do you 🙂 when you see an emoji in an email? The use of emojis, icons and symbols has become a hot topic in email marketing. Some brands are all for emojis, while others see them as unprofessional.
Do you 🙂 when you see an emoji in an email? The use of emojis, icons and symbols has become a hot topic in email marketing. Some brands are all for emojis, while others see them as unprofessional.
These days, customers expect simple, easy ways to learn about your brand or product. To meet expectations, you need to reach your customers on a variety of platforms. A website alone won’t do it; you need to engage customers through multi-channel marketing.
Consumers want email. Research shows 72% of consumers prefer email to any other communication channel. But, just because consumers prefer it, doesn’t mean they’ll open your emails or click on the links inside. To get that reaction, you have to wow subscribers.
Right now, email newsletters and promotional emails are some of the most popular types of emails to send. TechCrunch just did an article about the current obsession with email newsletters and a customer’s willingness to open and read them.
You’re eager to get your newest addition in front of your customers, but simply sending out a desperate “Buy this!” message is hardly best practices. Instead, take a cue from some of these companies that successfully promoted a product launch in a unique way.
How do you sell your products through email? Email marketing is a powerful tool, with an estimated 5.2 million active emails across the world by 2018, according to a report from Radicati. That’s a lot of potential customers.
Every small business wants to grow and maintain its contact list, but what do you do about contacts that don’t seem interested in your emails anymore? When contacts go from clicking through your emails to ignoring them, it’s time to wake up these dormant contacts through re-engagement emails. A re-engagement email campaign is designed to …
4 Emails You Can Use to Re-Engagement Inactive Contacts Read More »
Are you looking for an easier way to manage email marketing? Consider using automation. Companies using marketing automation see 53% higher conversion rates and annual revenue growth of 3.1% higher than non-users, according to a report from Aberdeen Group.
It takes a savvy digital marketer to navigate the changes that have occurred in email marketing in recent years. While some critics claim that email is dead, statistics show a much different picture.
As an email marketer, you have two immediate goals to turn subscribers into customers. First, your email has to land in an inbox – not the spam folder. Second, subscribers have to open your email.