Email marketing is about observing and delving into customer responses to further customize your emails, according to the expectations of the customers. Email automation extends this benefit to marketers thus, is getting popular. Research proves that 74% of online consumers are totally dissatisfied and frustrated by irrelevant messages that aren’t of any interest to them. …
4 Reasons To Update Email Marketing With Automation Read More »
You have collected a whole lot of data about your customers. Scampering through this data won’t help. Decode the data; utilize it creatively and intelligently for varied email campaigns. Through the information that your customer has shared you can decipher many aspects about them. Emails aren’t just a medium to plainly give information. They should …
In today’s world of intense competition, any unique information that you get about customers is like hitting gold. The more you know about your customers, the better you connect with them. Qualitative data about your customers leads to more targeted campaigns and the possibility of sales conversion is high. Marketing automation leads to better targeted …
The success of your SMS campaign lies in minute details, you miss them and it will not get you desired results. Consumers prefer marketing messages to be sent through SMS and statistics says it all.
The days of ‘spray and pray’ marketing have gone. Marketers now accept the fact that targeted email marketing campaigns give enormous returns. A study conducted by Econsultancy/Adestra Email Marketing Industry Census in 2017, reveals that 73% of companies, rate email marketing as ‘excellent’ in terms of return on investment even if the budget allocated to …
It’s Time You Assess Your Email Marketing Strategy Read More »
No matter even if companies may rely on applications to reach customers and generate business, they need emails and SMSes to be the initial touch point for the customers. Statistics reveal that 89% of marketers accept that email is their most important channel for lead generation. Email marketing gives an estimate of 4,300% ROI. Whether …
The word ‘non-profit organizations’ or NGO says it all. They exist for a purpose that goes beyond profits and make a considerable difference in someone’s life. They depend on financial and other kind of support from people who believe in their cause. To reach more people, raise extra funds, hunt for volunteers and board members, …
Marketing is a collaborative effort and all marketing tools should be used cohesively. 68% companies have integrated their mobile marketing strategy with their entire marketing strategy. When your vision is clearly defined it’s easy to chalk out the marketing campaign to define which tool or medium needs to be used. Today, mobile is the primary …
The future of digital marketing is in successfully integrating all platforms and circumscribing customers at all touch-points. SMS undoubtedly is the most popular touch-point for online businesses wherein a quick response is ensured. It’s also the cheapest and convenient way to reach customers.
From the good old days of pagers to the simple basic phones then progressing to the present flood of smartphones, text messages never seem to be out of fashion. In this app crazy world what grabs your attention immediately to your mobile phone is a text message. Whenever you order something there is always a …