Your customer seems to be leaving the shopping cart. So, how to do you plan to get him back? Or a customer hasn’t shopped for too long; what can you do to pull him back to your website? In such and many cases triggered emails can be effective as they lead to: More customer engagement …
Triggered email strategies for customer retention Read More »
Inboxes are crowded with emails and often important emails get shrouded in promotional and marketing emails. Its quiet bugging isn’t it? So think from the customer’s perspective; why would customers open your email? Even if they do why would they care to read it? Email engagement is at the crux of marketing. If you don’t …
SMS marketing is the most personal way to reach your customer. It grabs your customer’s attention instantly and is the most efficient way of communication. Return of Investment is high because, sending text messages in inexpensive, easy and direct. Almost everyone is mobile now and text messages reach faster than email and print media.
In the world of digital marketing emails are a powerhouse and a lynchpin. They accelerate the rate of conversion and generate higher sales. There are many benefits of email that can lead a marketer to maximize returns from digital marketing.
SMS marketing has evolved and today it’s rather interesting to see how marketers are envisioning its future. SMS marketing is like branding activity where you send a message to your customer in a manner that would elicit the desired response. SMS marketing companies can design a response that they wish from the customer through intelligent …
Education sector is one of the most valuable sectors as it shapes the lives of people, and contributes to their earning capacity and knowledge. As you create an email marketing campaign for education sector to approach your target audience this aspect should be given utmost importance.
A desperate attempt to grab the attention of your customer in a misleading way can upset and turn away your customer forever. If you’ve engaged in such a strategy you’ve compromised your brand value. Some email marketing strategies take this wrong path. The world of email marketing is getting intensely competitive. Why should customers open …
We as marketers are in a mad rush to expand our email list. Quantity of the email list seems to be the only focus, while quality takes a backseat. You have a huge list of subscribers whose mailbox is full with your emails but, they never bother to open these mailers. Open rate is an …
On a usual busy morning Rachel was travelling to her plush boutique, when she received an SMS about an event organised for young students, which was totally irrelevant to her. It struck her like a thunderbolt that SMS campaigns launched by her own boutique never really checked customer profiles before texting messages to them. No …
Empower your SMS marketing campaigns with Verification tools Read More »
I heard my colleague saying, “I don’t have a clue why this mailer was sent to me, I didn’t even subscribe to it.” Often we open an email and instantly close it. Why do we do it? Isn’t it such a waste of time to open emails that are totally irrelevant to you? Online marketers …
Things that make subscribers instantly close your email Read More »