No matter even if companies may rely on applications to reach customers and generate business, they need emails and SMSes to be the initial touch point for the customers. Statistics reveal that 89% of marketers accept that email is their most important channel for lead generation. Email marketing gives an estimate of 4,300% ROI. Whether …
Marketing is a collaborative effort and all marketing tools should be used cohesively. 68% companies have integrated their mobile marketing strategy with their entire marketing strategy. When your vision is clearly defined it’s easy to chalk out the marketing campaign to define which tool or medium needs to be used. Today, mobile is the primary …
The future of digital marketing is in successfully integrating all platforms and circumscribing customers at all touch-points. SMS undoubtedly is the most popular touch-point for online businesses wherein a quick response is ensured. It’s also the cheapest and convenient way to reach customers.
From the good old days of pagers to the simple basic phones then progressing to the present flood of smartphones, text messages never seem to be out of fashion. In this app crazy world what grabs your attention immediately to your mobile phone is a text message. Whenever you order something there is always a …
“Email marketing is here to stay”, is a cliché but, we need to understand how it will transform and change to make marketing more focused and engaging? As we leap into future, technology will drive the world of email marketing like it has touched all spheres of our life.
We can brainstorm endlessly over ‘How to optimize email marketing?’ But, all said and done are you hitting the target? Your email efforts pay off, you should understand the impact of emails and whether you are reaching your marketing goals. Email campaign reports help you to know how and where you should focus on in your campaign …
What you can learn from your Email Campaign Reports? Read More »
Every $1 spent on email marketing gets a return of $45 to $50. This study was conducted by Experian and it certainly isn’t a surprising revelation that email marketing is the best interactive way to communicate with your customers. Email newsletters are the most popular platform to personalize communication with customers and an effective form of …
Newsletters are the Goldmine you have been looking for Read More »
SMS marketing is the most personal way to reach your customer. It grabs your customer’s attention instantly and is the most efficient way of communication. Return of Investment is high because, sending text messages in inexpensive, easy and direct. Almost everyone is mobile now and text messages reach faster than email and print media.
In the world of digital marketing emails are a powerhouse and a lynchpin. They accelerate the rate of conversion and generate higher sales. There are many benefits of email that can lead a marketer to maximize returns from digital marketing.
SMS marketing has evolved and today it’s rather interesting to see how marketers are envisioning its future. SMS marketing is like branding activity where you send a message to your customer in a manner that would elicit the desired response. SMS marketing companies can design a response that they wish from the customer through intelligent …