A couple of years ago SMS was the most popular medium to communicate. Back then call charges were high. Gradually things changed, online marketing- email marketing caught the pace. But, SMS marketing hasn’t lost its charm; it is still effective and useful. It is believed that on average people check their phones around 80 times …
As time pulls down the curtain over the year 2018 and we reminiscence about the passing year, we also need to set our goals for the coming year. How are things going to change in 2019? What will be the trends and the goals for email marketers? In the digital world, things change fast and …
What is it that drives your email campaign? What are you trying to achieve through it? You need to answer these vital questions even before you start planning to design an email. A purpose driven email campaign reaches the target audience and gets the desired response. Without a purpose, an email campaign becomes directionless and …
As we step into 2018 the challenge for marketers is about juggling between multiple marketing channels and choosing the best out of them. SMS has been around for long and has evolved since its inception. It is the most popular medium amongst marketers. We have some SMS marketing trends which would benefit the marketers in …
Content is bait that attracts attention of the customer towards offers, products and services. It has to be something that interests the audience. Content is the vital ingredient in emails that you send to customers with a certain goal in mind. It has the power to attract or repeal the audience. Once you connect with …
How To Determine The Right Email Content For Your Subscribers Read More »
In the business world, the pivotal skill that leads to success is analyzing the consumer behavior and adapting your business strategy to it. Similarly, the success of email marketing lies in the skill to analyze subscriber’s responses and adjusting your strategy accordingly. Email marketing analytics reveals the dynamics of the consumer responses and also guides …
Email Analytics: What Your Email Reports Are Telling You Read More »
Email marketing is about observing and delving into customer responses to further customize your emails, according to the expectations of the customers. Email automation extends this benefit to marketers thus, is getting popular. Research proves that 74% of online consumers are totally dissatisfied and frustrated by irrelevant messages that aren’t of any interest to them. …
4 Reasons To Update Email Marketing With Automation Read More »
You have collected a whole lot of data about your customers. Scampering through this data won’t help. Decode the data; utilize it creatively and intelligently for varied email campaigns. Through the information that your customer has shared you can decipher many aspects about them. Emails aren’t just a medium to plainly give information. They should …
In today’s world of intense competition, any unique information that you get about customers is like hitting gold. The more you know about your customers, the better you connect with them. Qualitative data about your customers leads to more targeted campaigns and the possibility of sales conversion is high. Marketing automation leads to better targeted …
The success of your SMS campaign lies in minute details, you miss them and it will not get you desired results. Consumers prefer marketing messages to be sent through SMS and statistics says it all.