“Email marketing is here to stay”, is a cliché but, we need to understand how it will transform and change to make marketing more focused and engaging? As we leap into future, technology will drive the world of email marketing like it has touched all spheres of our life.
We can brainstorm endlessly over ‘How to optimize email marketing?’ But, all said and done are you hitting the target? Your email efforts pay off, you should understand the impact of emails and whether you are reaching your marketing goals. Email campaign reports help you to know how and where you should focus on in your campaign …
What you can learn from your Email Campaign Reports? Read More »
Every $1 spent on email marketing gets a return of $45 to $50. This study was conducted by Experian and it certainly isn’t a surprising revelation that email marketing is the best interactive way to communicate with your customers. Email newsletters are the most popular platform to personalize communication with customers and an effective form of …
Newsletters are the Goldmine you have been looking for Read More »
Deals in real estate industry are not quick; often customers require enough time to make a decision by weighing the pros and cons. It is a tough decision since deals involve higher amounts and savings of considerable years. So customers are looking for trustworthy and reliable real estate companies.
Your customer seems to be leaving the shopping cart. So, how to do you plan to get him back? Or a customer hasn’t shopped for too long; what can you do to pull him back to your website? In such and many cases triggered emails can be effective as they lead to: More customer engagement …
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SMS marketing is the most personal way to reach your customer. It grabs your customer’s attention instantly and is the most efficient way of communication. Return of Investment is high because, sending text messages in inexpensive, easy and direct. Almost everyone is mobile now and text messages reach faster than email and print media.
In the world of digital marketing emails are a powerhouse and a lynchpin. They accelerate the rate of conversion and generate higher sales. There are many benefits of email that can lead a marketer to maximize returns from digital marketing.
SMS marketing has evolved and today it’s rather interesting to see how marketers are envisioning its future. SMS marketing is like branding activity where you send a message to your customer in a manner that would elicit the desired response. SMS marketing companies can design a response that they wish from the customer through intelligent …
A desperate attempt to grab the attention of your customer in a misleading way can upset and turn away your customer forever. If you’ve engaged in such a strategy you’ve compromised your brand value. Some email marketing strategies take this wrong path. The world of email marketing is getting intensely competitive. Why should customers open …
We as marketers are in a mad rush to expand our email list. Quantity of the email list seems to be the only focus, while quality takes a backseat. You have a huge list of subscribers whose mailbox is full with your emails but, they never bother to open these mailers. Open rate is an …