You’ve created the perfect email, and now you’re ready to send it to your customers. You’ve checked the message, making sure the links work and proofread it several times. While many people hit the send button at this point, there is one more step you should do first: A/B testing.
Personalizing promotional emails is a necessity in today’s marketing efforts. Being polite, courteous, and getting to know your customer helps build trust and buying power. We’ll talk about the power of personalization, and give you some examples from real companies that you’ll love.
Email automation is all about informing people at the right moment, when they are ready to act. Email automation helps you to create more relevant content, which does pay off! There has been a lot of performance data to support the importance of marketing automation softwares. With benefits like proper email list segmentation almost doubling …
Email-marketing is the backbone of your digital communication strategy. They give a personal edge to your brand engagement with your customers, while other marketing channels fail to do so. Customers are demanding, choosy, and frankly, why shouldn’t they be? We are customers too. The batch style email blasts that drop into our mailboxes every week, …
With the scale of marketing and communication activities that we carry out, we have an abundance of data at our fingertips which can be harnessed to make emails more personalized, tailored and appealing.
Cart abandonment emails can help you bring customers back and secure a sale. According to a SaleCycle marketing report, 74 percent of customers abandon their online shopping carts. By sending a reminder, customers are more likely to return to your site to finish their purchase. That’s just one of the benefits. To help businesses understand these …
Emails are hard to rule out of your communication matrix no matter how many new media you add onto it. They are personal, and they stick. Emails are at least three times more likely to prompt a purchase, and the average order value is 17 percent higher. This brings us to easily conclude that email …
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Is Your Email Marketing Campaign Effective?The world of email marketing is exciting for any e-commerce company as it’s the simplest way to reach customers at the right time in the most effective manner. But, most e-commerce companies send mailers to trigger a purchase. So how can our email marketing campaigns be unique so that the …
Welcome emails typically gets three times the clicks and sales as a standard promotional email. Welcome emails are one of the first key steps to a long-term success with email marketing. They build trust, reduce opt-outs, and get sales upfront. Marketers cannot afford to lose on such a critical step in email marketing. Here is …
A pre-header is the text following the subject line when an email is previewed. When you look at an inbox, much of what you see is pre-header text. While subject lines are unpreventable, pre-headers also play equally important role in increasing email open-rates. Pre-header gives you an opportunity to stay ahead of the crowd. Inboxes …