The Future Of Email Marketing – AI
Email Marketing has been a marketer’s go-to tool to engage potential and existing customers, one-on-one. But did you know that customers no longer look forward to your emails?
Email Automation
4 Reasons To Update Email Marketing With Automation
Email marketing is about observing and delving into customer responses to further customize your emails, according to the expectations of the customers. Email automation extends this benefit to marketers thus, is getting popular. Research proves that 74% of online consumers are totally dissatisfied and frustrated by irrelevant messages that aren’t of any interest to them. …
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The 5 Reasons Of Marketing Automation Success
In today’s world of intense competition, any unique information that you get about customers is like hitting gold. The more you know about your customers, the better you connect with them. Qualitative data about your customers leads to more targeted campaigns and the possibility of sales conversion is high. Marketing automation leads to better targeted …
How an Airline Used Personalization to Boost Engagement
Are you personalizing your emails? Statistics show personalized emails deliver six times higher transaction rates, according to Experian. And, yet, many businesses are hesitant to implement personalization strategies that go beyond adding a first name to the subject line. Today’s customers expect tailored content that’s unique to their interests. Customers are setting the bar high, …
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Boost Your ROI With Email Automation
Email automation is all about informing people at the right moment, when they are ready to act. Email automation helps you to create more relevant content, which does pay off! There has been a lot of performance data to support the importance of marketing automation softwares. With benefits like proper email list segmentation almost doubling …
Get Started With Customer Journeys
Email-marketing is the backbone of your digital communication strategy. They give a personal edge to your brand engagement with your customers, while other marketing channels fail to do so. Customers are demanding, choosy, and frankly, why shouldn’t they be? We are customers too. The batch style email blasts that drop into our mailboxes every week, …
Get started with Email Personalization now!
With the scale of marketing and communication activities that we carry out, we have an abundance of data at our fingertips which can be harnessed to make emails more personalized, tailored and appealing.
The Benefits of Cart Abandonment Emails
Cart abandonment emails can help you bring customers back and secure a sale. According to a SaleCycle marketing report, 74 percent of customers abandon their online shopping carts. By sending a reminder, customers are more likely to return to your site to finish their purchase. That’s just one of the benefits. To help businesses understand these …
Email Automation for better customer relationships
Emails are hard to rule out of your communication matrix no matter how many new media you add onto it. They are personal, and they stick. Emails are at least three times more likely to prompt a purchase, and the average order value is 17 percent higher. This brings us to easily conclude that email …
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Pre-headers cannot be ignored
A pre-header is the text following the subject line when an email is previewed. When you look at an inbox, much of what you see is pre-header text. While subject lines are unpreventable, pre-headers also play equally important role in increasing email open-rates. Pre-header gives you an opportunity to stay ahead of the crowd. Inboxes …