American psychologist Barry Schwartz in his book, ‘The Paradox of Choice’, says that when faced with too many decisions, we won’t arrive at a decision at all. So, too many call-to-actions kills the purpose of the email and results in lower click-through-rates.
Exhibit A: Exhibit B: Alright, let’s play a game. Spot the differences between Exhibit A and Exhibit B. It’s obvious isn’t it? Exhibit A is without any visuals and Exhibit B has an image! My next question to you, Which of these 2 emails grabbed your attention first? Yes, we are talking about the second …
I have collected 10 ‘good-to-refer’ emails I have been receiving in 2015. I am quoting the reason why I found them to be good. You can use these as reference while creating your email campaign for 2016.
Did you send out one big image-advert in your email to your readers again? Granted, your campaign creative was great, but does this happen to you too often? If you are short on staff and time here is a post that might just help organize your writing: