The most challenging section of the society to target using emails is millennials. They are tech-savvy and know what they want. Many marketers are struggling to connect with millennials in a meaningful way keeping both revenue and growth in mind. According to research, 44% of millennials reach for their phones to check email as soon …
Email Marketing To Millennials: Tips For Better Results Read More »
Emails have always been a marketer’s go-to tool. It is an effective channel for building your brand image and keep customers engaged. 82% of marketers consider email as the most effective channel to market content and improve lead nurturing and conversion rates. Planning an effective email marketing strategy plays an important role in creating awareness …
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When marketers(clients) connect with us they have many concerns and queries about email marketing. They are still contemplating about using email as a marketing tool to expand their business and create a brand presence. So, we thought of sharing some FAQs making it easier for our prospects and customers to decide and choose email marketing …
10 Most Frequently Asked Questions About Email Marketing Read More »
Connecting with customers and assisting them in their journey with your business becomes easier with emails. Planning an email marketing strategy for financial services is a tough task as these emails are a lot more professional than the e-commerce emails. Financial services across the globe are implementing new ideas and strategies for winning more customers. …
Top 10 Email Marketing Tips For Financial Services Read More »
What is it that drives your email campaign? What are you trying to achieve through it? You need to answer these vital questions even before you start planning to design an email. A purpose driven email campaign reaches the target audience and gets the desired response. Without a purpose, an email campaign becomes directionless and …
Reaching out to customers at the right time so that they are led to a purchase is the ultimate marketing goal. You observe that customers are engaging with your brand but, aren’t making a purchase. The best way to direct them to make a purchase is by connecting with them at each touchpoint and encouraging …
Best Practices For Creating Automated Email Workflows Read More »
Artificial intelligence has the potential to transform almost every industry. It is changing the whole scenario of the business marketing. Almost every business, be it small medium or large is integrating the email marketing strategy in their businesses. Email marketing campaigns are a great way to improve the sales and generate the new leads. Digital …
How Artificial Intelligence Can Enhance Your Email Marketing Strategy Read More »
Email marketing is considered as one of the most effective strategies in any marketing plan. It not only has the power to connect you with your audience and increase your ROI but also can boost your website traffic and search rankings. Confused? Well, you read it right! So how to use email marketing to boost …
Ever received an email with a no-reply email address? We all do. So how does it feel to receive an email from this address to which you cannot reply? Well, these email addresses look very unwelcoming. Hence chances are that they are mostly unsubscribed or sent to trash without opening them. Sending an email from …
Why You Should Not Send Emails From A “No-Reply” Email Address Read More »
Google announced major Gmail updates in its Google I/O 2018 to help the more than 1.4 billion users to work safer, smarter and more efficiently. The new update is majorly for the web version of Gmail service, brings new functionality, security features and UI improvements. Google is also introducing a new way to manage work …