The very first email was sent by Ray Tomlinson way back in 1971 to himself to test its functionality. Since then, it has been a marketer’s favorite marketing channel. According to a market survey, the average return for email marketing was 44$ for every 1$ spent, which proves that it is worth your time. Email …
According to marketers, email has a median ROI of 122% – over 4x higher than other marketing channels like social media, direct mail, and paid search. Also, 89% marketers say that email is their primary channel for lead generation.
The first rule of any business is to retain customers and build a loyal relationship with them and thereby avoid customer acquisition costs. Customer retention is an art in which few businesses are successful. Sending only those emails to customers which they read and take the desired action is very difficult.
Stories are embedded in our memory since they are a part of our childhood. Using story forms is the most endearing way to hook your audiences, sustain interest and create memories. Have you ever thought about incorporating this age-old form of communication in your email marketing campaign? If not, you should, because we believe it …
How Can You Create A Series Of Emails To Generate Curiosity? Read More »
What is the purpose of creating newsletters that are drop dead interesting but, don’t appeal the audiences? So, before you create and send email newsletters it’s imperative that you define the target audience. Defining your audience is the first step to any marketing strategy. If you aren’t clear about your target audience all the marketing …
Reasons Why Your Email Newsletter Is Not Being Read? Read More »
Clearing your inbox everyday is such a task, isn’t it? If you don’t clear the inbox for a few days it would be cluttered with emails. Searching relevant emails out of this clutter can leave you exhausted. It would be such a blessing if your mailbox could have only relevant emails, relieving you of this mindless …
Promotions have been the driving force for industries like e-commerce, tourism, real estate, etc. There have been many digital marketing channels that work. But email stands out as a clear winner for customer acquisition and engagement, and for its affordability for small businesses.
Amazon entered and swept us off our feet – both by heart and market. It is ruling the sphere successfully over the last 2 decades, globally. Amazon has evolved, and it hasn’t stopped doing so even now. Marketers have been studying Amazon’s marketing strategy and taking lessons from them. It’s time you do to! I …
As an email marketer, you have two immediate goals to turn subscribers into customers. First, your email has to land in an inbox – not the spam folder. Second, subscribers have to open your email.
Email marketing plays an important role in marketing campaigns. It is most effective when aimed at building a community of loyal customers. Email marketing helps you hit base with existing customers and retain them. Increase of 5% in customer retention, results in an increase of 25% to 100% profits as studied by Bain and Company. …