Gone are the days of ‘randomness’ in marketing. Now comes the age of finding method in the randomness. Initially, marketing was more like broadcasting about your brand and its offerings, randomly on a mass scale and people who got interested would then probe more and if convinced bought products/services.
As with any other marketing tactic, you can always optimize your email campaigns for better ROI. After all, once you know how to plan your email campaigns, create nice emails, and track your campaign’s performance, you’re through with the basics. What you need to now do is try some of the more advanced email marketing …
3 Advanced Email Marketing Tactics For Your Next Campaign Read More »
The retail e-commerce sales in India will hit the $32.70 billion mark this year. So, with the right preparation, Indian retailers can sell a lot to the ever-so-growing audience of the digital-savvy Indian buyers. But to hack into this online buying-friendly demographics, retailers need to choose the right digital marketing channels — emails, for instance. …
How E-Commerce Stores Can Get Direct Sales With Emails Read More »
Customer feedback and reviews are valuable assets for all businesses. These feedbacks and reviews guide and influence the roadmap of your product, support, or service. It’s essential to gather these invaluable as they help you know how your customers view your product, services, and company. Let’s take a look at how email marketing can help …
Smart Ways To Collect Customer Feedback Using Email Marketing Read More »
Email campaigns don’t last till just one single email. No marketer stops at sending only one email. The first mail is followed up by a few emails and this is an attempt not to just get noticed but, to generate the response defined as the per the email strategy. But, isn’t the failure to get …
The Ultimate Guide To Create Effective Follow-Up Email Series Read More »
You’ve done everything to build a list of subscribers/ customers, but still, some customers choose not to engage with your brand. They are passive and don’t respond. In fact, 22.5% of your email database decays every year. There are various reasons why some customers choose not to engage; either they’ve changed jobs, abandoned the email …
Best Ideas To Create Effective Re-engagement Email Campaigns Read More »
Interactivity is taking emails to a whole new level. Why do we need interactive emails? According to the research by US consumer device report, customers decide whether your emails are attention-worthy or not in just 0 to 3 seconds. This is a very short period of time to attract a customer and engage them in …
How To Use Interactivity In Emails To Boost Engagement Read More »
“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin. Can you give me two reasons why should a subscriber open your email, when you know that his or her inbox is an open battlefield for marketers to grab attention? If you cannot find a reason, then you have …
Why not make the most of this holiday season? Here are some holiday email campaigns that you can run for your business.
The customer is not interested in your products/ services or brand; without a reason. Give your customer that reason to be driven towards your brand. Routing your customer towards a purchase is the skill of a marketer. To chalk down this route you should observe your customers’ behavior pattern. The prerogative of an email marketer …
Increasing Engagement Using Behavioral Email Marketing Read More »