Email Strategy

A Step By Step Guide To Re-purpose Your Content For Email Marketing

Repurposing content (or using or sharing the same content over different channels) doesn’t just save time and effort for content and marketing teams but also helps leverage the same content multiple times. But according to Curata, only “29 percent of leading marketers systematically reuse and repurpose content.” Which means most of the companies fail to …

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Artificial Intelligence

How Artificial Intelligence Can Enhance Your Email Marketing Strategy

Artificial intelligence has the potential to transform almost every industry. It is changing the whole scenario of the business marketing. Almost every business, be it small medium or large is integrating the email marketing strategy in their businesses. Email marketing campaigns are a great way to improve the sales and generate the new leads. Digital …

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Why You Should Not Send Emails From A “No-Reply” Email Address

Ever received an email with a no-reply email address? We all do. So how does it feel to receive an email from this address to which you cannot reply? Well, these email addresses look very unwelcoming. Hence chances are that they are mostly unsubscribed or sent to trash without opening them. Sending an email from …

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Email marketing trends

How Can You Create A Series Of Emails To Generate Curiosity?

Stories are embedded in our memory since they are a part of our childhood. Using story forms is the most endearing way to hook your audiences, sustain interest and create memories. Have you ever thought about incorporating this age-old form of communication in your email marketing campaign? If not, you should, because we believe it …

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Reasons why your newsletter is not being read

Reasons Why Your Email Newsletter Is Not Being Read?

What is the purpose of creating newsletters that are drop dead interesting but, don’t appeal the audiences? So, before you create and send email newsletters it’s imperative that you define the target audience. Defining your audience is the first step to any marketing strategy. If you aren’t clear about your target audience all the marketing …

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Why customers unsubscribe

Why Customers Unsubscribe From Your Emails

Clearing your inbox everyday is such a task, isn’t it? If you don’t clear the inbox for a few days it would be cluttered with emails. Searching relevant emails out of this clutter can leave you exhausted. It would be such a blessing if your mailbox could have only relevant emails, relieving you of this mindless …

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