A desperate attempt to grab the attention of your customer in a misleading way can upset and turn away your customer forever. If you’ve engaged in such a strategy you’ve compromised your brand value. Some email marketing strategies take this wrong path. The world of email marketing is getting intensely competitive. Why should customers open …
OK let’s face it. Getting new customers is way more tedious than winning back your old existing ones. Going about exploring new shores is not only time consuming but less efficient too. Time and again, marketing gurus have stressed upon the importance of retention and re-engagement. So, how do we go about it? Win back …
Planning a re-engagement campaign? 4 Tips for a successful Win-back! Read More »
Email marketing builds your ecommerce business Email marketing for ecommerce business does more than just driving sales. It builds relationship with your customer, which ensures business now and always. It’s your long term plan to create, build and grow business. We conducted a webinar where we shared vital points on how email marketing can be …
Webinar Review: Boost your ecommerce business with email marketing Read More »
Recent studies say Social Media and Email Marketing are top preferred channels for Indian marketers in 2016. With this context let’s take a loot at what is the future of Email Marketing. Join us for this exclusive webinar on Jan 21, 2016 at 11:00am (India Time) by Naresh Bhagtani, Managing Director, Niche Software Solutions, as …
The most widely adopted Internet social network isn’t Facebook, Twitter, or LinkedIn: It’s email. More than 85 per cent of adults who are online have an email account while 62 per cent have a social networking account. And those email users are far more engaged than even Facebook users: Only one Facebook status update is …
[Infographics] 5 Steps to Build Amazing Email Lists from the Ground Up Read More »
Most of the companies have understood the importance of email marketing and they are using different email marketing strategies to stay in the field. Segmentation and Open sending are two of the most employed strategies in email campaigns. Open sending involves sending the marketing emails to everyone in the email database. This is one of …
E-mail is one of the strongest marketing tools to increase sales and generate awareness. With the boom in technology, e-mail marketing is every marketer’s favorite. E-mail marketing allows you to engage with the consumer on a one-to-one level, moving the conversation about business to a more personal environment – ‘the in-box.’ However, the biggest challenge …
As you turn the page on your calendar, it’s a good time to revisit your email marketing strategy. You want to send engaging emails that increase brand awareness, drive website traffic, educate your audience about your product and – most of all – encourage your target market to make a purchase from your business.
We know the holiday season has begun when the warm woolens make an appearance! It’s time for cups of coffee, fun-filled holidays, and yes, an active time for marketers. This is the season when marketers hope to reap rich rewards through their holiday email marketing campaigns. After all, the holiday season brings in lots of …
7 Holiday Email Marketing Mistakes you Must Avoid Read More »