E-mail marketing is a pillar of almost every company’s marketing strategy. It offers a simple and personal approach to communicate directly with customers and has an excellent engagement rate when compared to other marketing platforms. The strategy to target your audience should be designed in such a way that it differs significantly from those of …
There is no more fertile ground in the corporate world for appearing smart than the rich soil of electronic communication. Your email writing, sending, and ignoring abilities are just as important as your nodding abilities, if not more so than your copying and pasting abilities. People preferred face-to-face meetings in the office a decade ago; …
Every small business wants to grow and maintain its contact list, but what do you do about contacts that don’t seem interested in your emails anymore? When contacts go from clicking through your emails to ignoring them, it’s time to wake up these dormant contacts through re-engagement emails. A re-engagement email campaign is designed to …
4 Emails You Can Use to Re-Engage Inactive Contacts Read More »
Did you send out one big image-advert in your email to your readers again? Granted, your campaign creative was great, but does this happen to you too often? If you are short on staff and time here is a post that might just help organize your writing:
I made a presentation on 13th April 2012, at the 8Th Marketing Conclave hosted by IAMAI. The topic was Email Marketing an Unsung Hero. Here are the slides of the presentation where I talked about some email examples, best practices and some new apps around email.
“Email Authentication Simplified” Google made a big announcement on 30th January 2012. Well, it wasn’t just Google, the announcement actually came from fifteen leading email service and technology providers, that they are all fighting spam and phishing together, in a big way, by forming a new email authentication standard. If you are in any way …
We have recently introduced a new feature in Juvlon called the “Pre- Header”. What’s this? It’s the text that will appear above all other content of the email. Here is where you put your pre-header when you log in to Juvlon: And here is how it will appear: Why is this important? Many email clients …
Just do ONE thing. I promise you it will have a massive impact on your marketing efforts. I think the most typed words in January are “Happy New Year” and “Trends”. Come January everyone is predicting what to expect in the year ahead. It’s not even a week I have read some interesting advice and …
What’s the ONE thing Digital Marketers MUST Do in 2012 Read More »
Small to medium business online are using “Business Enabling Tools” to keep pace with their growth December is the time when you say “this year is over already!” and then make plans for your New Year resolutions. I have made 3 very important resolutions for the New Year and am waiting patiently for January 1. …
Email Marketing ROI = $40.56 The Direct Marketing Association released Power of Direct economic impact study in October. (The Direct Marketing Association (DMA) is a trade association of businesses using and supporting multichannel direct marketing tools and techniques. It represents companies in the US and 48 other nations). Email is bringing in $40.56 for every …