I made a presentation on 13th April 2012, at the 8Th Marketing Conclave hosted by IAMAI. The topic was Email Marketing an Unsung Hero. Here are the slides of the presentation where I talked about some email examples, best practices and some new apps around email.
“Email Authentication Simplified” Google made a big announcement on 30th January 2012. Well, it wasn’t just Google, the announcement actually came from fifteen leading email service and technology providers, that they are all fighting spam and phishing together, in a big way, by forming a new email authentication standard. If you are in any way …
We have recently introduced a new feature in Juvlon called the “Pre- Header”. What’s this? It’s the text that will appear above all other content of the email. Here is where you put your pre-header when you log in to Juvlon: And here is how it will appear: Why is this important? Many email clients …
Just do ONE thing. I promise you it will have a massive impact on your marketing efforts. I think the most typed words in January are “Happy New Year” and “Trends”. Come January everyone is predicting what to expect in the year ahead. It’s not even a week I have read some interesting advice and …
What’s the ONE thing Digital Marketers MUST Do in 2012 Read More »
Small to medium business online are using “Business Enabling Tools” to keep pace with their growth December is the time when you say “this year is over already!” and then make plans for your New Year resolutions. I have made 3 very important resolutions for the New Year and am waiting patiently for January 1. …
Email Marketing ROI = $40.56 The Direct Marketing Association released Power of Direct economic impact study in October. (The Direct Marketing Association (DMA) is a trade association of businesses using and supporting multichannel direct marketing tools and techniques. It represents companies in the US and 48 other nations). Email is bringing in $40.56 for every …
Is this how your inbox was during the “Happy Diwali Overload”? Mine was! I lost track of how many companies sent me “Diwali offer” emails and how many good deals there were. In the melee of the Diwali offers, I did manage to remember a few good emails. My team was up (at times at …
Emails that worked for me in the Diwali overload Read More »
Email Trends Report, Forrester research and more reasons to look at email! If you are marketer and are looking at digital channels, you probably have SEO to reach your audience, use SEM, and PPC to get interested audience to click through to your website and also have Social Media presence to build awareness and engage …
Awesome reasons for including Email Marketing in your digital channel mix Read More »
Here are some metrics to show how powerful this medium can be. Email Marketing may not yet seem that awesome to many. But if you are a digital marketer and don’t know the power of this medium, you are missing the woods for the trees. The Juvlon team releases various Email Marketing Statistics from time …
Emails Visitors Spent 30% More Time on Website And Other Awesome Email Metrics Read More »
SPF in is an “Authentication Mechanism”. It’s like an ID card that your email carries and shows the the bouncer at the ISP’s door Have you seen emails go out in the sun and get totally tanned? Well, they should have used a sunscreen with a Sun Protection Factor of 30. Whaaaa? Ok. I am …