The world is undergoing a digital transformation, which offers unprecedented prospects for innovation. As a result, businesses must revaluate how best to serve their customers. The concept of engagement is becoming more important to a business as customers’ attitudes and expectations towards the company they do business with change. Marketers are putting up their best …
Choosing the successful cadence to send your Email is very confusing Many businesses, large and small, face this challenge as to striking the right balance between too many emails or few. Because your prospects are already inundated with messages, your campaigns must be sent at the correct time to pique their interest This implies you …
Choosing the Right Frequency for Email Marketing Campaigns Read More »
E-mail marketing is a pillar of almost every company’s marketing strategy. It offers a simple and personal approach to communicate directly with customers and has an excellent engagement rate when compared to other marketing platforms. The strategy to target your audience should be designed in such a way that it differs significantly from those of …
There is no more fertile ground in the corporate world for appearing smart than the rich soil of electronic communication. Your email writing, sending, and ignoring abilities are just as important as your nodding abilities, if not more so than your copying and pasting abilities. People preferred face-to-face meetings in the office a decade ago; …
Every small business wants to grow and maintain its contact list, but what do you do about contacts that don’t seem interested in your emails anymore? When contacts go from clicking through your emails to ignoring them, it’s time to wake up these dormant contacts through re-engagement emails. A re-engagement email campaign is designed to …
4 Emails You Can Use to Re-Engage Inactive Contacts Read More »
Did you send out one big image-advert in your email to your readers again? Granted, your campaign creative was great, but does this happen to you too often? If you are short on staff and time here is a post that might just help organize your writing:
I made a presentation on 13th April 2012, at the 8Th Marketing Conclave hosted by IAMAI. The topic was Email Marketing an Unsung Hero. Here are the slides of the presentation where I talked about some email examples, best practices and some new apps around email.
“Email Authentication Simplified” Google made a big announcement on 30th January 2012. Well, it wasn’t just Google, the announcement actually came from fifteen leading email service and technology providers, that they are all fighting spam and phishing together, in a big way, by forming a new email authentication standard. If you are in any way …
We have recently introduced a new feature in Juvlon called the “Pre- Header”. What’s this? It’s the text that will appear above all other content of the email. Here is where you put your pre-header when you log in to Juvlon: And here is how it will appear: Why is this important? Many email clients …
Just do ONE thing. I promise you it will have a massive impact on your marketing efforts. I think the most typed words in January are “Happy New Year” and “Trends”. Come January everyone is predicting what to expect in the year ahead. It’s not even a week I have read some interesting advice and …
What’s the ONE thing Digital Marketers MUST Do in 2012 Read More »