Do you recall the term “customer satisfaction”? As people’s expectations rise in the advancing digital era, mere customer satisfaction is no longer good enough. Companies must provide a great experience across every platform, at every step of the buying process, in addition to a strong brand. The words you write and the content you create …
Building customer connections through a strong brand voice Read More »
Email is a wonderful way of managing your business. It’s what allows you to take on multiple projects, communicate with a large number of people, and do a large number of chores each day. Its ‘s difficult for anyone to respond to every message that arrives in their inbox, even when it’s important. Thus, it’s …
In the age of instant communication short message service Primarily known as SMS-outshine. Getting your product or service in front of your target audience is one of today’s biggest marketing challenges. Our inboxes are overloaded with information, and ads are so ubiquitous on our social media accounts and we hardly see them. This is when …
The world is undergoing a digital transformation, which offers unprecedented prospects for innovation. As a result, businesses must revaluate how best to serve their customers. The concept of engagement is becoming more important to a business as customers’ attitudes and expectations towards the company they do business with change. Marketers are putting up their best …
Choosing the successful cadence to send your Email is very confusing Many businesses, large and small, face this challenge as to striking the right balance between too many emails or few. Because your prospects are already inundated with messages, your campaigns must be sent at the correct time to pique their interest This implies you …
Choosing the Right Frequency for Email Marketing Campaigns Read More »
E-mail marketing is a pillar of almost every company’s marketing strategy. It offers a simple and personal approach to communicate directly with customers and has an excellent engagement rate when compared to other marketing platforms. The strategy to target your audience should be designed in such a way that it differs significantly from those of …
There is no more fertile ground in the corporate world for appearing smart than the rich soil of electronic communication. Your email writing, sending, and ignoring abilities are just as important as your nodding abilities, if not more so than your copying and pasting abilities. People preferred face-to-face meetings in the office a decade ago; …
Every small business wants to grow and maintain its contact list, but what do you do about contacts that don’t seem interested in your emails anymore? When contacts go from clicking through your emails to ignoring them, it’s time to wake up these dormant contacts through re-engagement emails. A re-engagement email campaign is designed to …
4 Emails You Can Use to Re-Engage Inactive Contacts Read More »
Did you send out one big image-advert in your email to your readers again? Granted, your campaign creative was great, but does this happen to you too often? If you are short on staff and time here is a post that might just help organize your writing:
I made a presentation on 13th April 2012, at the 8Th Marketing Conclave hosted by IAMAI. The topic was Email Marketing an Unsung Hero. Here are the slides of the presentation where I talked about some email examples, best practices and some new apps around email.