Google announced major Gmail updates in its Google I/O 2018 to help the more than 1.4 billion users to work safer, smarter and more efficiently. The new update is majorly for the web version of Gmail service, brings new functionality, security features and UI improvements. Google is also introducing a new way to manage work …
According to marketers, email has a median ROI of 122% – over 4x higher than other marketing channels like social media, direct mail, and paid search. Also, 89% marketers say that email is their primary channel for lead generation.
The year of 2018 is an eventful time for innovation in Marketing. All across the globe, brands – small and large, are experimenting on different marketing strategies to win over their customers. With a lot of competition, especially among small businesses looking to expand through marketing, Email has been the front-runner!
The year 2017 has been a year with a lot of progress for many of Juvlon’s happy customers. We are thrilled to see how many small businesses have climbed the ladder of growth steadily through Email and SMS marketing.
Email automation is all about informing people at the right moment, when they are ready to act. Email automation helps you to create more relevant content, which does pay off! There has been a lot of performance data to support the importance of marketing automation softwares. With benefits like proper email list segmentation almost doubling …
Our love for email marketing knows no boundaries. And hence, in the second part of this series we bring you some inspiring emails that show us how to do email marketing in the right way.
We love email marketing. It seems like every day someone creates an email that inspires all of us to up our marketing game. So here are 12 of our favorite emails from brands in 2016 (in no particular order), along with the smart strategies that make them so effective.
Organisations mistakenly believe that mobile marketing requires heavy investment in apps and does not allow for personalised, targeted communication and lacks strong analysis to support ROI. The reality is that access to mobile communications is far easier than perceived and gaining access to mobile consumers (smartphone and non-smartphone) can be as simple as sending a …
Like the human body, an effective email relies on a series of high-functioning components to thrive. Any weakness in the system takes a toll on the entire body. It’s the same with your emails. If the subject line is weak or the links are broken, your email can flat line.
With the scale of marketing and communication activities that we carry out, we have an abundance of data at our fingertips which can be harnessed to make emails more personalized, tailored and appealing.