Promotions have been the driving force for industries like e-commerce, tourism, real estate, etc. There have been many digital marketing channels that work. But email stands out as a clear winner for customer acquisition and engagement, and for its affordability for small businesses.
There is a fierce competition for attention in your subscribers’ inbox. Now is the perfect time to make your emails effectively deliver more value for your business and brand. Segmentation is a seemingly simple but extremely powerful mechanism. Email marketing segmentation might seem like an entry-level strategy for veteran email marketers but you’d be surprised …
TourRadar, the world’s largest online multi-day tour travel marketplace is conquering the tourism industry at lightening speed. TourRadar has grown rapidly over the last year, tripling its booking revenues and expanding its base of more than 500 tour operators running trips to over 200 countries.
Email automation is all about informing people at the right moment, when they are ready to act. Email automation helps you to create more relevant content, which does pay off! There has been a lot of performance data to support the importance of marketing automation softwares. With benefits like proper email list segmentation almost doubling …
You may be a big or small business owner who communicates with clients via email on a near-daily basis. That means you have a near-daily opportunity to enhance your reputation and build stronger bonds with your clients. Today, over 50% of emails are read on mobiles and other devices. Your email is most likely to …
Our love for email marketing knows no boundaries. And hence, in the second part of this series we bring you some inspiring emails that show us how to do email marketing in the right way.
We love email marketing. It seems like every day someone creates an email that inspires all of us to up our marketing game. So here are 12 of our favorite emails from brands in 2016 (in no particular order), along with the smart strategies that make them so effective.
Organisations mistakenly believe that mobile marketing requires heavy investment in apps and does not allow for personalised, targeted communication and lacks strong analysis to support ROI. The reality is that access to mobile communications is far easier than perceived and gaining access to mobile consumers (smartphone and non-smartphone) can be as simple as sending a …
Like the human body, an effective email relies on a series of high-functioning components to thrive. Any weakness in the system takes a toll on the entire body. It’s the same with your emails. If the subject line is weak or the links are broken, your email can flat line.
With the scale of marketing and communication activities that we carry out, we have an abundance of data at our fingertips which can be harnessed to make emails more personalized, tailored and appealing.