You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate. A high …
With many potential customers opening emails on mobile, it’s essential that marketers optimize their sends for tablets and smartphones in addition to desktop computers. Luckily, Google has made that easier with their announcement that Gmail has begun to support emails created with responsive design starting in late September. Email designers, it’s time to rejoice. Gmail is …
So you went out and bought that shiny new marketing toy — marketing automation technology — sold on the allure of how it can solve all of your marketing and sales woes. You read our posts on how to plan your email marketing automation campaigns. And then it was time to use it. figuring out …
In case you haven’t heard, communication has gone mobile. 91% of adults have their mobile phone within arm’s reach 24/7 and when they get a text message they open it around 95% of the time. Businesses hosting an event can leverage these facts to increase attendance and improve engagement during the event by implementing SMS …
Emails are still here, aren’t they. And they are not going anywhere. Although a lot of companies are increasingly substituting them with chat for internal communication, emails still remain the most popular form of communication outside of the company, mainly for marketing.So popular, we send over 122.5 billion emails every hour!
Email marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention. Some people will even try to tell you that email marketing is dead. But, the reality doesn’t agree. In fact, with a strong marketing approach, email is more powerful than ever!
If you’re like most marketers, you rely on email marketing to drive results for your business. One of the most frequent campaigns you probably send is the marketing offer email to inform your subscribers about new products, special promotions, exclusive discounts, etc. These campaigns are great as they directly drive sales and revenue for your …
If you’re like a lot of small businesses, email marketing will play an important role in your promotion plan for arranging different kinds of ‘SALES’. With email marketing, you can create a series of timely messages to announce your sale, remind people about important dates and occasions, and thank people for shopping, along with additional …
Email marketing accounts for over 7% of all e-commerce transactions, making it one of the most effective digital marketing channel. Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today. With behavioral-triggered email marketing and the ability to segment customers …
To succeed in the travel industry, you need to keep your customers happy and engaged throughout their experience: from that first email touch point, through booking their first trip, even as they’re posting glowing reviews about your company. There are many factors that contribute to a successful travel campaign, as technology continues to raise consumer …
Tourism : Increase customer loyalty through Email Marketing Read More »