How are your writing skills? To create and send effective emails, you need some decent writing chops. You want to deliver an on-point message that engages subscribers and compels them to act. No matter what your skill level, we have some simple tips that can help you craft killer emails with precision writing.
OK let’s face it. Getting new customers is way more tedious than winning back your old existing ones. Going about exploring new shores is not only time consuming but less efficient too. Time and again, marketing gurus have stressed upon the importance of retention and re-engagement. So, how do we go about it? Win back …
Planning a re-engagement campaign? 4 Tips for a successful Win-back! Read More »
I have collected 10 ‘good-to-refer’ emails I have been receiving in 2015. I am quoting the reason why I found them to be good. You can use these as reference while creating your email campaign for 2016.
Send emails that advertise new content
Images make an email come to life, but finding pictures can be tricky. Using images from a Google search can lead to trouble. If you use images that aren’t yours or don’t give credit to the photographer, you could find yourself in legal trouble. Copyright laws are strict, so it’s always best to use images …
7 Sites to Find Images for Your Next Email Campaign Read More »
Use urgent language
So let me tell you all a story today! I had been to a conference in Mumbai early last month. There I met this interesting person who was continuously tweeting about the event. I was curious to know about his background and profession. And thus began my interaction with Dr. Amit Nagpal.
Reward your loyal customers
We all make mistakes, but when a mistake happens in an email, what should you do? You don’t want to lose customers over a marketing error. Here’s what you need to know to recover from email marketing mistakes.
Open rates of transactional emails are generally quite higher than marketing/promotional emails. We all agree that these transactional emails are very boring. But these transactional emails provide a lot of opportunities than you’re probably giving them. There are ways that will help you make these seemingly arid emails more interesting. I am sharing some real …