Exhibit A: Exhibit B: Alright, let’s play a game. Spot the differences between Exhibit A and Exhibit B. It’s obvious isn’t it? Exhibit A is without any visuals and Exhibit B has an image! My next question to you, Which of these 2 emails grabbed your attention first? Yes, we are talking about the second …
When email marketing wasn’t too popular the challenges weren’t much. Today, the scenario has changed. Now that email marketing is the most popular way to connect with customers, the challenge lies in making your email noticed in a cluttered inbox. Especially during holiday season when marketers through holiday email marketing are trying their best to …
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Email is one of the cheapest and most effective ways to reach your customers, but some marketing mistakes or lackluster efforts are enough to derail a campaign. To stay out of the spam box, increase your opens, boost your click-throughs and limit your unsubscribes, correct any of these bad email habits immediately.
Video email marketing is here! Are you thinking about adding a video to your next email campaign? If so, you’re not alone. A recent survey shows almost 60 percent of businesses are using videos in their emails. Whether you’re new to the video front or have experience, let’s take a quick glance at what this new …
Festive season has begun so it’s just the right time to delight customers by sharing their happiness and doubling it with some offers. Inboxes are full with festive offers, so how do you make an impression and grab customer attention with your email holiday campaigns? What would you do to maximize this opportunity and push …
Our mind doesn’t like to be stressed about anything; may it be while using websites, phones, while shopping, doing daily work, using any kind of product or service. Thus, in today’s world, all companies are focusing on creating user-centric products/services with ease of use. Simplicity is at the core of each creation.
Did you even for a moment assume that your emails just drifted straight away from your mailbox to your recipient’s without so much as a hitch? The reality is far too bitter. Emails blacklisting is every marketer’s worst nightmare. Since email marketing is the most effective way to get your message across to your target …
Inboxes are crowded with emails and often important emails get shrouded in promotional and marketing emails. Its quiet bugging isn’t it? So think from the customer’s perspective; why would customers open your email? Even if they do why would they care to read it? Email engagement is at the crux of marketing. If you don’t …
Google made some changes to its email program, Gmail, which some small businesses are still trying to navigate. The company implemented a new way to sort emails, called tabs. Emails are now filtered into one of the following five categories.
Education sector is one of the most valuable sectors as it shapes the lives of people, and contributes to their earning capacity and knowledge. As you create an email marketing campaign for education sector to approach your target audience this aspect should be given utmost importance.