Unlike promotional text messages, which are advertisements attempting to sell a product or service, transactional text messages are notifications, reminders, alerts or receipts sent to customers whose behavior triggered them. In most cases, the customer’s behavior triggers an immediate response: making a purchase triggers a text message receipt, or changing a password triggers a text …
Are your emails mobile-friendly? Do they look good when opened on a smartphone or tablet? Because sending mobile-friendly emails is a hot topic right now. Why? Research shows nearly 68 percent of all emails are opened on a mobile device, and 52 percent of those are on smartphones; which is why you should not ignore …
Most marketers know that text messaging is the most widely and frequently used feature on a smart phone, with 97% of adults using it, according to the Pew Research Center. But not all businesses are taking full advantage of the innovative ways that text message marketing, also known as SMS marketing, can be used to …
In its survey on the reasons people unsubscribe from permission emails, HubSpot found Email Frequency topped the list. So how do businesses determine the perfect balance of promoting their brand without annoying customers? It starts with understanding what customers want. From baseline preferences to customization In a Return Path study analyzing the correlation between email …
How many emails is too many? Email frequency decoded Read More »
Many of your customers could be opening your email through Microsoft Outlook. Research shows more than half of the business email accounts – around 500 million – are registered to Microsoft Outlook. In recent years, however, the interest in Outlook has declined. That’s why the company rolled out some new features, hoping to bring customers …
Growing your contact list used to be a long and tedious process, but if you’re using text message marketing, also called SMS marketing, you can build your list with a simple keyword. Just ask your customers to text a keyword that you select to a specific number, and you can add contacts to your list …
While the act of sending an email is fairly simple, there are some complicated rules that govern email marketing. Depending on where your subscribers are, there are certain rules you have to follow, particularly when it comes to opt in requirements.
Gmail is one of the most popular email services, with 900 million users worldwide. While the company is a digital staple, the company realizes it still has competitors in Hotmail, Yahoo and Outlook. Rather than alienate those possible users, Google has introduced an app that allows non-Gmail users to check their emails.
Are you considering text message marketing for your business? If so, you probably have some questions about it. To help you research the topic, here are ten frequently asked questions about text message marketing, also known as SMS or short message service marketing, to get you started:
When it comes to marketing, complementary channels are almost always going to increase your results, because where one mode of communication falls short, the other picks up the slack. With the integration of Email and SMS marketing, the results can be spelled out in these four striking benefits for your marketing campaigns.