Amazon entered and swept us off our feet – both by heart and market. It is ruling the sphere successfully over the last 2 decades, globally. Amazon has evolved, and it hasn’t stopped doing so even now. Marketers have been studying Amazon’s marketing strategy and taking lessons from them. It’s time you do to! I …
Were you under the impression that savvy marketers use SMS Marketing just to promote their products or deals with a plain “Grab the deal before it expires” tag? You are sadly mistaken. Marketers around the world have realized the potential of SMS Marketing in converting customers. A 160-characters media plan can reap humongous results in …
Marketers around the world are opting for marketing automation to stay a step ahead and be available for their customers anytime and anywhere. But, it doesn’t take time for something new to turn stagnant. What started as a tool for sharper communications has now become a nuisance for the customers. And why not, customers are …
Email-marketing is the backbone of your digital communication strategy. They give a personal edge to your brand engagement with your customers, while other marketing channels fail to do so. Customers are demanding, choosy, and frankly, why shouldn’t they be? We are customers too. The batch style email blasts that drop into our mailboxes every week, …
Did your email campaign results plummet steadily over the last few months? Are your customers going dormant? Then it’s time to wake them up! Email marketers lose about 25% of contacts from their list every year. That said, re-engagement campaigns are a given necessity.
Exhibit A: Exhibit B: Alright, let’s play a game. Spot the differences between Exhibit A and Exhibit B. It’s obvious isn’t it? Exhibit A is without any visuals and Exhibit B has an image! My next question to you, Which of these 2 emails grabbed your attention first? Yes, we are talking about the second …
While we are talking about millennials, you are looking at a global cohort of consumers possessing an annual power of more than $200 billion by 2017. If you are under the misconception that emails are too old fashioned for the teenage and young adults, and social media is their most preferred means of brand interaction, …
I am sure, like me, your life has become easy too with the monthly installment reminders from your bank or the SMS confirmation when you withdraw money from the ATM. SMS notifications and promotions by banks and finance companies have made transacting with them easy. Even when you are opting for a new policy or …
Ever wondered why Nokia still has a huge loyal fan following in spite of it being a Finland based company? Why is Nestle reining the markets in India? They adapted. To what? The local trends, tastes, choices and gave people what they wanted to see, hear and read. Global brands have local offices, with local …
98% of customers respond to text messages making it the most viral medium of direct promotion. 8.6 Trillion text messages are sent every year on average. SMS Marketing is effective because it’s short, crisp and above all, it sticks. You may ask, what would be the right time to start an SMS Marketing Campaign? I …