Emails are an inseparable part of marketing and communications. Right from sending out offers and deals to informing your customers about your new products, Emails hit the right keys when it comes to getting the right message across and they have developed over the time in design, communication and messaging strategy since its inception.
SMS marketing has brought marketers and their customers closer than ever. While smartphones have made life on-the-go, SMS marketing has bolstered the brand reach by leaps and bounds. Schools and educational institutions were untouched by the rat race to stay ahead and depended solely on word of mouth marketing. They were also one of the …
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Email Marketing has been a marketer’s go-to tool to engage potential and existing customers, one-on-one. But did you know that customers no longer look forward to your emails?
Summer calls for fresh ideas, fresh products, fresh drinks and fresh sales! Apart from the chillers, breezy dresses, pastel colours and water parks, summers pack a whole lot of punch in terms of shopping. The Summer Sales. From the Amazon’s Great Indian Sale to Flipkart’s Big 10 Sale. Summers these days are all about looking …
Were you under the impression that savvy marketers use SMS Marketing just to promote their products or deals with a plain “Grab the deal before it expires” tag? You are sadly mistaken. Marketers around the world have realized the potential of SMS Marketing in converting customers. A 160-characters media plan can reap humongous results in …
Marketers around the world are opting for marketing automation to stay a step ahead and be available for their customers anytime and anywhere. But, it doesn’t take time for something new to turn stagnant. What started as a tool for sharper communications has now become a nuisance for the customers. And why not, customers are …
Email-marketing is the backbone of your digital communication strategy. They give a personal edge to your brand engagement with your customers, while other marketing channels fail to do so. Customers are demanding, choosy, and frankly, why shouldn’t they be? We are customers too. The batch style email blasts that drop into our mailboxes every week, …
Did your email campaign results plummet steadily over the last few months? Are your customers going dormant? Then it’s time to wake them up! Email marketers lose about 25% of contacts from their list every year. That said, re-engagement campaigns are a given necessity.
While we are talking about millennials, you are looking at a global cohort of consumers possessing an annual power of more than $200 billion by 2017. If you are under the misconception that emails are too old fashioned for the teenage and young adults, and social media is their most preferred means of brand interaction, …
I am sure, like me, your life has become easy too with the monthly installment reminders from your bank or the SMS confirmation when you withdraw money from the ATM. SMS notifications and promotions by banks and finance companies have made transacting with them easy. Even when you are opting for a new policy or …