You have collected a whole lot of data about your customers. Scampering through this data won’t help. Decode the data; utilize it creatively and intelligently for varied email campaigns. Through the information that your customer has shared you can decipher many aspects about them. Emails aren’t just a medium to plainly give information. They should …
In today’s world of intense competition, any unique information that you get about customers is like hitting gold. The more you know about your customers, the better you connect with them. Qualitative data about your customers leads to more targeted campaigns and the possibility of sales conversion is high. Marketing automation leads to better targeted …
The success of your SMS campaign lies in minute details, you miss them and it will not get you desired results. Consumers prefer marketing messages to be sent through SMS and statistics says it all.
The days of ‘spray and pray’ marketing have gone. Marketers now accept the fact that targeted email marketing campaigns give enormous returns. A study conducted by Econsultancy/Adestra Email Marketing Industry Census in 2017, reveals that 73% of companies, rate email marketing as ‘excellent’ in terms of return on investment even if the budget allocated to …
It’s Time You Assess Your Email Marketing Strategy Read More »
Email marketing plays an important role in marketing campaigns. It is most effective when aimed at building a community of loyal customers. Email marketing helps you hit base with existing customers and retain them. Increase of 5% in customer retention, results in an increase of 25% to 100% profits as studied by Bain and Company. …
We all know it by now that emails are a great way to reach your target audience. If you wish to craft emails that lead to click throughs and conversions, you need to know your audience, their interests and preferences. Once you know what appeals your audiences, convert this vital information into an email that …
No matter even if companies may rely on applications to reach customers and generate business, they need emails and SMSes to be the initial touch point for the customers. Statistics reveal that 89% of marketers accept that email is their most important channel for lead generation. Email marketing gives an estimate of 4,300% ROI. Whether …
The word ‘non-profit organizations’ or NGO says it all. They exist for a purpose that goes beyond profits and make a considerable difference in someone’s life. They depend on financial and other kind of support from people who believe in their cause. To reach more people, raise extra funds, hunt for volunteers and board members, …
Marketing is a collaborative effort and all marketing tools should be used cohesively. 68% companies have integrated their mobile marketing strategy with their entire marketing strategy. When your vision is clearly defined it’s easy to chalk out the marketing campaign to define which tool or medium needs to be used. Today, mobile is the primary …
American psychologist Barry Schwartz in his book, ‘The Paradox of Choice’, says that when faced with too many decisions, we won’t arrive at a decision at all. So, too many call-to-actions kills the purpose of the email and results in lower click-through-rates.