Email marketing hasn’t faded since its inception. Over 205 billion emails are sent every day, so there is a lot of competition to grab your audience’s attention. The reason for email marketing’s continued success is that it provides a wealth of customer data that can be used to understand interests and improve campaign performance. As …
Best Email Marketing Strategies for Small Businesses in 2026 Read More »
Today, businesses are driven by relationships and the most important one is that with your customers. Once you develop a connection with them it is the initiation of a relationship that you need to nurture on a regular basis. Email marketing is a fantastic tool, which can do both- develop a relationship and nurture it. …
Email content plays a crucial role in how customers engage with your brand. You may be sending Emails regularly and waiting for subscribers to open, click, and respond—only to see minimal engagement. If your Emails aren’t getting the reaction you expect, it’s not always about frequency or design. Often, it’s the content that’s missing relevance, …
A couple of years ago SMS was the most popular medium to communicate. Back then call charges were high. Gradually things changed, online marketing- email marketing caught the pace. But, SMS marketing hasn’t lost its charm; it is still effective and useful. It is believed that on average people check their phones around 80 times …
Customers are the center point of your business, which is bound to grow if you offer them products and solutions that add value to their lives. Thus, it is necessary to acknowledge their contribution to your business. When you thank customers, it connects them with your brand and they feel special. In fact, in a …
How To Use Thank You Emails To Increase Sales And Engagement Read More »
As time pulls down the curtain over the year 2018 and we reminiscence about the passing year, we also need to set our goals for the coming year. How are things going to change in 2019? What will be the trends and the goals for email marketers? In the digital world, things change fast and …
What is it that drives your email campaign? What are you trying to achieve through it? You need to answer these vital questions even before you start planning to design an email. A purpose driven email campaign reaches the target audience and gets the desired response. Without a purpose, an email campaign becomes directionless and …
As we step into 2018 the challenge for marketers is about juggling between multiple marketing channels and choosing the best out of them. SMS has been around for long and has evolved since its inception. It is the most popular medium amongst marketers. We have some SMS marketing trends which would benefit the marketers in …
Content is bait that attracts attention of the customer towards offers, products and services. It has to be something that interests the audience. Content is the vital ingredient in emails that you send to customers with a certain goal in mind. It has the power to attract or repeal the audience. Once you connect with …
How To Determine The Right Email Content For Your Subscribers Read More »
In the business world, the pivotal skill that leads to success is analyzing the consumer behavior and adapting your business strategy to it. Similarly, the success of email marketing lies in the skill to analyze subscriber’s responses and adjusting your strategy accordingly. Email marketing analytics reveals the dynamics of the consumer responses and also guides …
Email Analytics: What Your Email Reports Are Telling You Read More »