Every business works hard to build its Email list. But over time, some subscribers stop opening or clicking your Emails. This doesn’t always mean they’ve lost interest completely — they may simply need a reminder about why they signed up in the first place. That’s where re-engagement Emails come in. A re-engagement campaign is designed …
4 Emails You Can Use to Re-Engagement Inactive Contacts Read More »
Welcome emails aren’t just polite introductions — they’re powerful revenue drivers. In fact, they typically generate significantly more clicks and sales than standard promotional emails. That’s because they arrive at the perfect moment: when interest is at its highest. A welcome Email is your first real impression in the inbox. It sets expectations, builds trust, …
Video email marketing is here! Are you thinking about adding a video to your next email campaign? If so, you’re not alone. A recent survey shows almost 60 percent of businesses are using videos in their emails. Whether you’re new to the video front or have experience, let’s take a quick glance at what this new …
Planning to send a hot deal to your customers? Before you hit “Send,” pause for a second. Promotional Emails don’t fail because the offer is weak — they fail because the structure is. In crowded inboxes, even the best discount can be ignored if the email isn’t built to drive action. A high-performing promotional Email …
The 5 Components of a Can’t-Resist Promotional Email Read More »
Customer feedback isn’t just helpful—it’s essential. It shapes how you improve your product, refine your services, and deliver better customer experiences. But collecting honest, actionable feedback isn’t always easy. That’s where email marketing comes in. Email allows you to ask the right questions at the right moment—when customers are most likely to respond. Whether it’s …
Smart Ways To Collect Customer Feedback Using Email Marketing Read More »
I recently came across this interesting article ‘Proven Growth Hacking Strategies For B2B SAS: The Definitive Guide‘ by Alex Chaidaroglou @achaidaroglou published on www.weeklygrowth.com @weekly_growth. In this article he gives an extensive break down of truly proven B2B growth hacking strategies. Alex explicitly mentions how email marketing helps in improving your sales. Here is the …
Email marketing is very important, because it’s a communication channel you own Read More »
Do you 🙂 when you see an emoji in an email? The use of emojis, icons and symbols has become a hot topic in email marketing. Some brands are all for emojis, while others see them as unprofessional.
Content is bait that attracts attention of the customer towards offers, products and services. It has to be something that interests the audience. Content is the vital ingredient in emails that you send to customers with a certain goal in mind. It has the power to attract or repeal the audience. Once you connect with …
How To Determine The Right Email Content For Your Subscribers Read More »
Marketers around the world are opting for marketing automation to stay a step ahead and be available for their customers anytime and anywhere. But, it doesn’t take time for something new to turn stagnant. What started as a tool for sharper communications has now become a nuisance for the customers. And why not, customers are …
Emails are still here, aren’t they. And they are not going anywhere. Although a lot of companies are increasingly substituting them with chat for internal communication, emails still remain the most popular form of communication outside of the company, mainly for marketing.So popular, we send over 122.5 billion emails every hour!