Email Marketing Archives

Enhancing your Marketing with Interactive Content Personalization

Email Marketing, Uncategorized / By admin

Everyone loves to feel special. Customers wants are everything in the realm of marketing. Interactive marketing involves providing customers with content based on their preferences, analysing their online behaviour, and allowing them to participate in related activities. Personalized Emails ensure that your audience will read them, but interactive content increases engagement. Therefore, it should be …

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Post-purchase Emails. Tips to increase engagement.

Email Marketing / By admin

What is usually considered as the most significant factor in long-term business success? Its acquisition and retention. Acquisition is good. But retention is better. Post-purchase campaigns are one of the simplest and most effective retention strategies.It’s a series of transactional Email communications that begin when someone buys anything from your eCommerce platform. If done well, …

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Building customer connections through a strong brand voice

Email Analytics, Email Marketing / By admin

Do you recall the term “customer satisfaction”? As people’s expectations rise in the advancing digital era, mere customer satisfaction is no longer good enough. Companies must provide a great experience across every platform, at every step of the buying process, in addition to a strong brand. The words you write and the content you create …

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Meet Email Best Friends

Email design, Email Marketing / By admin

Email is a wonderful way of managing your business. It’s what allows you to take on multiple projects, communicate with a large number of people, and do a large number of chores each day. Its ‘s difficult for anyone to respond to every message that arrives in their inbox, even when it’s important. Thus, it’s …

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Rethink Customer Retention & Engagement

Email Marketing / By admin

The world is undergoing a digital transformation, which offers unprecedented prospects for innovation. As a result, businesses must revaluate how best to serve their customers. The concept of engagement is becoming more important to a business as customers’ attitudes and expectations towards the company they do business with change. Marketers are putting up their best …

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Should Your Email Have Emojis?

Email Content, Email Marketing, Email Subject Lines / By Lisa Furgison

Do you 🙂 when you see an emoji in an email? The use of emojis, icons and symbols has become a hot topic in email marketing. Some brands are all for emojis, while others see them as unprofessional.

How to Use Email Marketing to Build Brand Awareness

Email Marketing, Email Marketing Tips, Email Strategy / By Pooja Joshi

Emails have always been a marketer’s go-to tool. It is an effective channel for building your brand image and keep customers engaged. 82% of marketers consider email as the most effective channel to market content and improve lead nurturing and conversion rates. Planning an effective email marketing strategy plays an important role in creating awareness …

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Email Marketing Trends To Follow In 2019

Email Marketing / By Rashmi Malapur

As time pulls down the curtain over the year 2018 and we reminiscence about the passing year, we also need to set our goals for the coming year. How are things going to change in 2019? What will be the trends and the goals for email marketers? In the digital world, things change fast and …

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Most Appealing Emails Of 2018

Email Marketing, Email Marketing Tips / By Rashmi Malapur

What is it that drives your email campaign? What are you trying to achieve through it? You need to answer these vital questions even before you start planning to design an email. A purpose driven email campaign reaches the target audience and gets the desired response. Without a purpose, an email campaign becomes directionless and …

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What We Learned From The Best Performing Emails In 2017!

Email Marketing / By Pooja Joshi

The year of 2018 is an eventful time for innovation in Marketing. All across the globe, brands – small and large, are experimenting on different marketing strategies to win over their customers. With a lot of competition, especially among small businesses looking to expand through marketing, Email has been the front-runner!