Today, businesses are driven by relationships and the most important one is that with your customers. Once you develop a connection with them it is the initiation of a relationship that you need to nurture on a regular basis. Email marketing is a fantastic tool, which can do both- develop a relationship and nurture it. …
You have tried several ways to reach out to your potential business leads, and they have successfully subscribed to your brand. Now what? You know how important a first impression can be. Sending a welcome Email is the next crucial step. Welcome Emails are most commonly triggered when someone subscribes on your website, downloads your …
Welcome Emails Can Work Wonders in Your Marketing Plan (2026 Guide) Read More »
In the quest to increase sales and traffic to the website or simply generate awareness of product/service, companies are implementing Email marketing. Email marketing is one of the most effective ways to reach and engage your audience — but even small mistakes can hurt email deliverability, inbox placement, open rates, and subscriber engagement. In 2026, …
10 Common Email Marketing Mistakes to Avoid in 2026 (Boost Deliverability & Engagement) Read More »
You have collected a whole lot of data about your customers. Scampering through this data won’t help. Decode the data; utilize it creatively and intelligently for varied email campaigns. Through the information that your customer has shared you can decipher many aspects about them. Emails aren’t just a medium to plainly give information. They should …
Like the human body, an effective email relies on a series of high-functioning components to thrive. Any weakness in the system takes a toll on the entire body. It’s the same with your emails. If the subject line is weak or the links are broken, your email can flat line.
You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate. A high …
Every $1 spent on email marketing gets a return of $45 to $50. This study was conducted by Experian and it certainly isn’t a surprising revelation that email marketing is the best interactive way to communicate with your customers. Email newsletters are the most popular platform to personalize communication with customers and an effective form of …
Newsletters are the Goldmine you have been looking for Read More »
In its survey on the reasons people unsubscribe from permission emails, HubSpot found Email Frequency topped the list. So how do businesses determine the perfect balance of promoting their brand without annoying customers? It starts with understanding what customers want. From baseline preferences to customization In a Return Path study analyzing the correlation between email …
How many emails is too many? Email frequency decoded Read More »
You design the best email in the world and curate impressive content. But, while delivering the message and framing an email marketing strategy you make some obvious email marketing mistakes. All your efforts will go for a toss if you don’t focus on how to deliver the message that you created for your customers? These …
I delivered a webinar to discuss the ingredients of successful Email Marketing Campaigns. This blog is a quick recap of this webinar. Email Marketing means delivering professional communications to relevant and targeted audience and this communication contains useful and relevant content for your audience. We saw few statistics of how some of the contributors help …
A Quick Recap – [Webinar] Contributors to successful Email Marketing Campaigns Read More »