Email Marketing Basics

How to use Google Analytics to measure your Email Marketing Campaign

Email Analytics, Email Marketing Basics / By

Google Analytics offers a set of easy-to-use and highly effective tools which can dramatically improve the performance measurement of an email campaign. To start with, email marketers need to define a goal of tracking their campaigns. In addition to knowing the amount of leads and conversions generated from a single email marketing campaign, tracking with …

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5 Best Practices for Planning and Executing an Email Marketing Campaign –Article review

Email Analytics, Email Content, Email Marketing Basics, Responsive Email / By

Email marketing is the flavour of the season and every company, small or large, is beginning to appreciate the importance of setting up a customized email marketing campaign. CMS wire recently came out with an illuminating article (How to Plan an Email Marketing Launch by Pierre DeBois @ZimanaAnalytics) on five dynamic best practices for planning …

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20 Point Email Checklist (Infographics)

Email Content, Email Marketing Basics, Email Subject Lines / By

Only 8% of companies and agencies have an email marketing team. Email marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. (Mark the Marketer)As the scope of email marketing grows, the benefits of having a dedicated email marketing expert should not be underrated. Juvlon has created a 20 …

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7 Holiday Email Marketing Mistakes you Must Avoid

Email Marketing Basics, Email Strategy / By

We know the holiday season has begun when the warm woolens make an appearance! It’s time for cups of coffee, fun-filled holidays, and yes, an active time for marketers. This is the season when marketers hope to reap rich rewards through their holiday email marketing campaigns. After all, the holiday season brings in lots of …

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