A pre-header is the text following the subject line when an email is previewed. When you look at an inbox, much of what you see is pre-header text. While subject lines are unpreventable, pre-headers also play equally important role in increasing email open-rates. Pre-header gives you an opportunity to stay ahead of the crowd. Inboxes …
Email marketing is the flavour of the season and every company, small or large, is beginning to appreciate the importance of setting up a customized email marketing campaign. CMS wire recently came out with an illuminating article (How to Plan an Email Marketing Launch by Pierre DeBois @ZimanaAnalytics) on five dynamic best practices for planning …
5 Best Practices for Planning and Executing an Email Marketing Campaign –Article review Read More »
Interesting email marketing stats every marketer should be aware of.
Only 8% of companies and agencies have an email marketing team. Email marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. (Mark the Marketer)As the scope of email marketing grows, the benefits of having a dedicated email marketing expert should not be underrated. Juvlon has created a 20 …
As you turn the page on your calendar, it’s a good time to revisit your email marketing strategy. You want to send engaging emails that increase brand awareness, drive website traffic, educate your audience about your product and – most of all – encourage your target market to make a purchase from your business.
We know the holiday season has begun when the warm woolens make an appearance! It’s time for cups of coffee, fun-filled holidays, and yes, an active time for marketers. This is the season when marketers hope to reap rich rewards through their holiday email marketing campaigns. After all, the holiday season brings in lots of …
7 Holiday Email Marketing Mistakes you Must Avoid Read More »
I am a power user of email. I use chrome extensions, various add-ons, mobile applications, filters, labels and much more. So when #InboxfromGmail was released I was eager to test it out. Here’s my experience with Inbox from Gmail. What is Inbox? It’s not a new service. It still is Gmail. Inbox is just …
Gathering email addresses for your digital marketing program from a scratch can be a daunting process. But never buy email lists. Buying email lists and sending email blasts will not get you the right traffic, not a great reputation. I covered this in this post: Four Reasons Why Your Email Marketing Will Fail Without Permission. …
As marketers and small business owners, we all need a little inspiration from time to time – especially when it comes to email marketing. Juvlon recently hosted a webinar to help get your creative juices flowing. The webinar, “Six Email Campaigns Marketers Will Love” with email marketing specialist Lisa Furgison, highlights examples that you can …
There is a really simple strategy to absolutely delight the customers on your email list that you’re probably not using. The strategy is: is almost free.lets you understand exactly what your customers want.makes your customers like you more. Curious? Here it is: Ask your customers what they want. That’s it. Here’s why it works …
The #1 thing you’re not doing in your email marketing that you should Read More »