The holiday season often sends the cash register ringing for business people or service providers. Or, that’s what everyone would like to believe in! With the fast approaching holiday season, many business owners and marketing professionals don’t really exploit the power of email marketing. The result? Lowered sales! For your marketing plans to succeed, you …
7 Email Marketing Strategies this Holiday Season Read More »
A company newsletter is a great marketing tool. By sending a regular newsletter via email, you can engage with your customers on a personal level. “A newsletter is a great way to communicate with current, former, and even prospective customers,” Joe O’Neill, marketing communications manager for The Expert Institute, says. “It can help establish …
Promotional emails can attract new customers, retain loyal customers, and rack up sales. “Promotional emails can inform subscribers about special deals, new product offerings, and programs that could be of interest to them,” Alli Heinz, email marketer for online office supply store, Shoplet, says. What makes a promotional email effective? Good question. To get your …
Unlike in the West, where they have anti-spam law like the CAN-SPAM Act, which lays down strict rules for sending commercial email, India does not have a specific law that makes seeking permission before sending email mandatory. Many organizations hawk email lists, and sell databases for a very low sum. For a company that …
Four Reasons Why Your Email Marketing Will Fail Without Permission Read More »
Content creation can be a problem area for many marketers. But, for others, it can ring bells of victory! The power of words is known to all but it often gets sidelined. Not everybody can taste success with their email content strategies. With tech-savvy customers gaining ground, it’s even more important to reach out with …
Just very recently I delivered a very interesting and interactive webinar “Benefits of Triggered Emails” organized by Juvlon Email Marketing. Here is the quick synopsis of what I covered during the session.
I was at a workshop with a group of writer friends last week. Most of them had many books published and were discussing how best to use their websites and digital medium to keep in touch with their readers and fans. This is what one of them said, “Readers either don’t remember your website, or …
3 Least Used But Best Ways To Measure Email Marketing Success Read More »
While some professionals are writing off email marketing as an almost ‘dead’ method, we at Juvlon, beg to differ. We won’t deny the surge in the use of social media. What we advocate is the smooth integration of email marketing campaigns with social media. Both, email and social media offer unique benefits as a mode …
Standard email marketing campaigns are an inward looking marketing activity. The communication is company centered – a scheduled newsletter, a compilation of blog posts, a special seasonal promotion campaign etc. Triggered emails on the other hand are outward looking and audience centered – they are initiated at the point of customer’s interaction. For example Triggered …
It’s not easy to get your email noticed considering the amount of emails that land in an inbox in a given day. The average person gets 81 emails a day, according to market research conducted by The Radicati Group. To stand out in the crowd, we’ve created a 5-step list to help you create killer …