Google made some changes to its email program, Gmail, which some small businesses are still trying to navigate. The company implemented a new way to sort emails, called tabs. Emails are now filtered into one of the following five categories.
Gmail is one of the most popular email services, with 900 million users worldwide. While the company is a digital staple, the company realizes it still has competitors in Hotmail, Yahoo and Outlook. Rather than alienate those possible users, Google has introduced an app that allows non-Gmail users to check their emails.
Tip of the Week – Track Your Email Success
I delivered a webinar to discuss the ingredients of successful Email Marketing Campaigns. This blog is a quick recap of this webinar. Email Marketing means delivering professional communications to relevant and targeted audience and this communication contains useful and relevant content for your audience. We saw few statistics of how some of the contributors help …
A Quick Recap – [Webinar] Contributors to successful Email Marketing Campaigns Read More »
Google Analytics offers a set of easy-to-use and highly effective tools which can dramatically improve the performance measurement of an email campaign. To start with, email marketers need to define a goal of tracking their campaigns. In addition to knowing the amount of leads and conversions generated from a single email marketing campaign, tracking with …
How to use Google Analytics to measure your Email Marketing Campaign Read More »
Email marketing is the flavour of the season and every company, small or large, is beginning to appreciate the importance of setting up a customized email marketing campaign. CMS wire recently came out with an illuminating article (How to Plan an Email Marketing Launch by Pierre DeBois @ZimanaAnalytics) on five dynamic best practices for planning …
5 Best Practices for Planning and Executing an Email Marketing Campaign –Article review Read More »
Interesting email marketing stats every marketer should be aware of.
I was at a workshop with a group of writer friends last week. Most of them had many books published and were discussing how best to use their websites and digital medium to keep in touch with their readers and fans. This is what one of them said, “Readers either don’t remember your website, or …
3 Least Used But Best Ways To Measure Email Marketing Success Read More »
High season or not, I’m pretty sure you’d like more business to come your way. I’d like to show you 3 ways you can get more business through email marketing. 1. Get New CustomersThis is and will always be a challenge for any business. Renting third-party lists is a legit and fruitful way to acquire new …